Tips for Thanksgiving Day Event, Catering, or Sales Promotions

If the last few years are anything to go by, the upcoming Thanksgiving Holiday should prove to be an exceptional season for many eateries across the motherland. According to a report released by the National Restaurant Association, close to eighty million Americans will be dining out or requesting take-out meals on Black Friday and Thanksgiving; and this is a number that is expected to continue rising in the next few years.

For many entrepreneurs in the service industry, the Thanksgiving craze tends to be a two-edged sword. The increased business is certainly welcome, but striking the proper balance between marketing and ensuring that they are properly staffed often ends-up being more challenging than initially anticipated.
The following are quick tips to help you prepare for this holiday:

1. Offer a Regular Dinner or Holiday Dinner Package

By now you already know that the holidays are a busy season. Many homeowners do not have enough time on their hands to prepare any decent family meal. In addition, many locations across the country are experiencing snowy and cold weather; a factor that makes it hard, if not impossible to get to the local mall to do some last minute shopping. And given that this is a time when most families host friends and colleagues, it means that most homes now have more mouths to feed than is normally the case.

Fortunately for your clientele, you can try and simplify their lives by providing them with recently prepared meals. Provide meal packages that can be delivered to the customer’s doors or that can easily be picked by the customers on their way home from their places of work.

You can choose to provide the clients with two sets of packages: for instance, you can have a standard dinner that can feed between four and five people, as well as a holiday dinner. The latter should comprise of festive Thanksgiving food items like pies for dessert, roasted chicken or ham, fresh rolls, salads, and veggies.

Limiting the number of available options means that you can easily stock these items in advance, and then easily combine them for each new order placed by a client.

2. Organize a Thanksgiving Holiday Kick-off Get-together

There is no better way to usher in the holidays than to host a party that can also be used as an avenue to promote your restaurant. You will not have to go overboard with the party preparations as the best and most memorable parties are those that have happy attendees and well thought-out themes.

The one thing you need to do is ensure that no one leaves your holiday party without a holiday promotions calendar. You can also partner with another business, like Color Copies USA to print gifts and prizes to be handed to all the attendees. This can include but are not limited to:

  • Door hangers
  • Promotional items, e.g., t-shirts, caps, and mugs with the name of your restaurant boldly imprinted on the item
  • Banners
  • CDs/DVDs of the party
  • Retractable banners
  • Color brochures

This particular strategy is ideal for eateries that are looking to create an email marketing list that they can use to communicate with potential and existing clients. Many party attendees will be more than willing to provide you with their email addresses in exchange for a gift item.

3. Provide Retail Relief

A recent survey conducted by the National Retail Foundation indicates that close to sixty-nine percent of Americans will go shopping at some point between Thanksgiving and Cyber Monday, with Black Friday being the busiest of the five-day holiday period.

This is a day when more than 115 million people across the country will leave their homes to participate in the holiday madness. Given that they will naturally have the day off from their usual work-related activities, you can provide them with lunch specials to help them relax after queuing for long periods.

Conclusion

As your restaurant teams start making preparations for this holiday, ColorCopiesUSA recommends that you also share these special events and promotions via your email marketing lists, company website, and social media accounts.

An Overview of Today’s Printing Press Technology

There are so many technological advances in the world of printing these days, from 3D printing, from new innovations in digital printing, from nanographic printing to the explosion of online printing companies like ColorCopiesUSA, the industry is as viable as ever.

Initially however, the printing process was very tedious and time consuming. With the invention of movable parts, printing machines revolutionized the printing process. It facilitated faster and better printing which helped to spread knowledge and education around the world. Nowadays, the printing process has improved considerably due to technological advancement. Mass publications are made within a short time while still maintaining quality. Here are some of the common printing techniques used today.

Offset Lithography

It is one of the commonly used techniques in the printing industry. In this process, the content to be printed is contained on a printing plate. The plate has been designed to hold ink only on the part that contains the content. The inked part is transferred/offset to a rubber blanket and then on a printing surface. Modern offset printing machine uses computer systems to enhance quality. It is used to print any flat surface such as papers, plastic, etc. The most significant benefit of this technique is that it is cost effective and produces high-quality content. However, omissions cannot be corrected once the plates are set.

Flexography

Flexography is a commonly used printing technique used to customize content at rapid speeds. It is closely related to the traditional letterpress printing and is used in almost any type of surface. This technique utilizes flexible photopolymer printing plates that are attached on rotating cylinders. The plates are slightly raised and rotate at high speed to transfer the content on the printing surface. Flexography was extensively used in the 20th century in food packaging.

Digital Printing

Recently, digital printing has become popular due to the advancement of technology. The technique involves transferring content from a digital device to a printing surface. Unlike other traditional methods such as lithography, printing plates in digital printing are not regularly replaced. This significantly reduces the printing turnaround time and cost.

Digital printing allows for an amazing amount of variation and originality.  For instance, wide format printers of up to 98″ width allow small businesses to print their output to heretofore unimagined sizes. Vinyl banner printing allows for production of vinyl banners up to 8 feet wide and up to 30 feet long. UV curable flatbed machines allow for printing directly on many surfaces from styrene to foamcore.

Inkjet and xerography are the most popular digital printing methods.

  • Inkjet –  It is a printing process that involves recreation of digital content by propelling small droplets of ink on a surface. Inkjet printers come in small, inexpensive devices and professional machines used on a range of surfaces such as papers, plastic, canvas, etc. The idea of inkjet printing was conceptualized in the 20th century but advanced extensively due to the development of computer technology.
  • Xerography –  Also referred to as electrostatic imaging, it is a printing technique based on electrostatic charges. The concept was invented and patented in the mid 20th century by Chester Carlson. An electrical charge is evenly distributed on a metal cylinder known as the drum to attract toner particles that are then transferred to the printing surface. Depending on the printing surface used, Xerography provides archival durability.

Gravure

Also known as rotogravure, it is a rotary printing technique where the content to be printed is engraved on a cylinder. Through high speed, the cylinder transfers the content on the printing surface. The method is mainly used in large volume works such as newspapers.

Here at the start of the 21st century, with new electronic printing methods emerging, there has never been a better time to explore the unlimited options that print technology brings you and your business.

Spectacular Ideas to Promote Your 4th of July Event!

Using the Power of Printing to Make Your July 4th Event Sparkle!

4th of July promotions

When you are promoting a special event for the Fourth of July, it is essential to use a variety of high-quality advertising materials. At Color Copies USA located in Fort Lauderdale, Fla. and serving customers online throughout the USA, you can leverage the ‘power of printing’ to create dynamic advertising materials for your upcoming July 4th holiday event.

What Are the Different Types Of Advertising Materials?

If you haven’t shopped for customized advertising materials in several years, then you are going to enjoy shopping at our website. We offer the highest quality items for holiday events, and you can order the items from the convenience of your own home or office. Here are some of the items that you can use for the July Fourth weekend:

  • Postcards – mail postcards to customers
  • Window displays – cardboard or vinyl signs for windows
  • Flyers – inexpensive flyers for mailboxes
  • Signs – in various sizes to advertise your event
  • Menus – special menus for festivals or restaurants
  • Catalogs – designed for advertising Fourth of July products
  • T-shirts – for your employees or guests
  • Brochures – great for amusement parks or hotels
  • Banners – plastic banners for buildings and fences
  • Car magnets – perfect for helping people find an event
  • Promotional goods – free items such as pens and cups
  • Invitations – special invitations
  • Envelopes – printed envelopes with decorative designs

How Many Individuals Travel During the July Fourth Weekend?

 July 4th Sale Printing

Nearly 50 million individuals will travel for the Fourth of July weekend, so you must use this opportunity to increase your business’s profits. Our company’s advertising materials are diverse, affordable and attractive. We make it easy to send us images, logos or other information to customize a variety of products.

BTW – this blog post is brought to you by Color Copies USA. We’re a ‘deep discounter’ for printing and we make it easy to order an assortment of items from our online website, delivered to any address that you choose FAST!

Use the Traditional Fourth of July Colors For Your Advertising

 July 4 Flyer Printing

The traditional color options for the July Fourth weekend are red, white or blue, and we offer an assortment of color printing with different font styles. In addition, you can order advertising materials that are made in different colors to capture the interest of your customers. You don’t need to worry about whether or not you will like a particular type of advertising material because you can design it online to see what it looks like before placing your order.

Remember To Add Important Information To the Advertising Materials

You will want everyone to recognize your advertising immediately by having your business’s name in a large font size, but you may need other important information such as the time of the event. When you are sending any type of advertising in the mail, you can provide additional information such as the address for the event along with your business’s telephone number.

Use Decorative Elements Such as Stars and Stripes

For Fourth of July advertising, you can use decorative elements such as red and white stripes, blue backgrounds with stars, or images such as the American flag. When you select the font for your advertising, you might want to select an old-fashioned style that looks patriotic. Remember that when you are designing signs or other items, you will want your advertising to stand out from your competitors.

Use Your Advertising Materials At the Right Time

Don’t wait until the last minute to use or mail your advertising materials and promotional items. Send flyers and postcards to potential customers at least a month in advance. Begin to hang signs in the windows of your business or use pop-up signs on the sidewalks or along the street to capture the interest of anyone passing by your business during the week before your sale or event.