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Getting your design right is within your reach


What is this article about: Clients and prospects submit a large number of files every day, with their designs, they intend to make sales, promote events, invite community members to join events, produce newsletters and many more applications. Some designs look innovative, creative and engaging. These tips reflect what we think that drives a unique, creative and effective piece.


1 - Write down all of your Ideas

Great ideas are born almost unexpectedly. In the middle of thenight, during a quick shower, and at times at work!  Rarely when you actually need them.

What if your best ideas were captured and just by flipping pages in your notebook you could reconnect to them just at a glance? Keep a notebook close to you at all times. We mean a real notebook, not an app. We think that it's easier to capture ideas with a pen and paper, and it's for sure, easier to recall them at a glance!

With those, unearthing your creative project will be so much much easier!


2 - Make your own rules: Are you trying to build on someone's success? Rather start with a clean slate.

At art classes, you'll be taught the principles that guided creativity in different historic periods. Michael Angelo broke the rules at his time. Go and break them now. Follow your inspired thoughts. Make your own rules.


3 - Contrast inspires us. By contrasting colors, you are using one of the most powerful tools as a creative person.

Contrast helps us understand the story told by the design

When it comes to the character of a graphic piece, it is clear that the contrast or lack-of in a design, or in a printed piece, sets a mood that sends a message. Hopefully, it's the message that's behind your objective, whether promoting a product or service or just supporting a cause. Wouldn't it be great if your intention when creating would match your actual design? Contrast should be one of your tools at hand.


4 - Color Palette or Color Scheme

complimentary color palette

The color palette, meaning the specific colors that will be present in your creative piece, is critical as well. Research and marketing experiments have indicated that different colors trigger in individuals different reactions.

A set of colors has a psychological effect on us. The intensity of the color adds complexity to the message. A yellow room can make you feel anxious while blue might make you feel relaxed.

Greens are associated with nature, refreshing air, and tranquility. Red is usually associated with urgency and fear in our minds, therefore it is often used to stimulate a response. Some colors can trigger feelings of love and compassion, while others can trigger feelings of loneliness and sadness. The reaction to colors is not universal. Cultural factors play a significant role.

Take the time to read and understand Color Psychology. It will help you prevent avoidable mistakes.

Some other colors might have a correlation in our minds to luxury, out of ordinary and extravagant. No words are necessary. Sometimes the colors speak for themselves

"Psychology of Color"

"Color has a psychological effect in the way that we make decisions"

A combination of color, intensity and context can influence us.

monochromatic color palette

There is software that can help you build your color schemes starting with just one or two base colors, such as the colors of your logo, or any other color that has a meaning for your purpose. Do a quick Google search for "color palette generators" to find options.

The color palette and the psychological influence are not strictly related to whether you design in RGB or CMYK. It is true though that some color combinations work better on print while others on screen. Therefore we suggest that you build your color scheme in the color space where your project will be delivered. For print, choose CMYK. For web, RGB.

Almost all of our products give you access to a GRAPHIC DESIGN TOOL THAT IS  ABSOLUTELY FREE TO USE graphic design tool where you are free to create your design. Click Here to go to the Color Copies page, then select "Create a Design Online From Scratch"


5 - Readability is kind of the Holy Grail. If it takes too much effort, they won't pay attention.

readability is the result of colors, space and shapes

Images, fonts, and colors competing for attention can be a recipe for disaster. Not everything has the same priority in a design.

Sometimes subtle fonts provide the mood, while other times it could be the power of a picture. Whenever text is on top of pictures, give priority to one or the other.


6 - You can make it modern and trendy or any other style. Choose your vibe

The combination of color, shapes, and composition produces a mood, or a vibe. Even a static piece can suggest movement, push, or bring readers back to an ancient time in history. You are in command.


7 - Font families: don't bring in every font to the party

Do not bring every font to the party

Copy and message are what glue your piece together. Words can be inspiring or daunting. Misuse of fonts can have the same effect. Maybe thinking about someone telling you about the piece helps you get a grasp on it, as long as you can follow and understand the narrator.

Changing fonts, and sizes, and font-weight can feel like switching narrators on every paragraph, which makes comprehension way more difficult. It feels like bringing a different sound, intonation, and purpose.


8 - Put it Out to the World

Hopefully, you'll come up with the best version of what you truly want to share with the world. Of course, you'll get feedback along the way, but in essence, your piece will reflect what inspires you if you make it so.

Publish your design to your blog, or print  as color copies to handout, or as a brochure




Gustavo Baner from ColorCopiesUSA

Gustavo Baner


Date Published: 2020-03-01// Updated: 2020-12-15

Topic: Marketing   Click to Read More About  Marketing