How to Start a Stationery Business

A lot more goes into launching a stationery line than just designing it. From market research to ensuring the quality of each product to figuring out shipping costs and methods, many things can go wrong. But don’t be disheartened!

Our step-by-step guide can help ensure success for your stationery business.

Let’s take a look at the steps in detail:

Stationery Items Organized on a Table
Items that might be part of your stationery business. Image by Savannah Wakefield

Conduct Market Research

While you may know the names of all big and small stationery businesses available in the market, this knowledge is not a market search. Even if you want to launch a stationery business for the sheer passion of cute stationery, you need to put aside your love for cute things and look at it solely as a business. Thorough market research will also help you move away from personal bias. Personal bias is natural, and anyone can fall into its trap. However, thorough market research will help you get away from it and identify the following for you:

  • Your customers
  • Your customers’ buying habits
  • The amount your customers are willing to spend
  • Your competition
  • Strengths and weaknesses of your competition

Once you have identified the above factors, you can move on to the next step.

Define Your Role

As a small business owner, it’s a given that you’ll have to do everything by yourself in the beginning. However, the sooner you narrow down your role or at least your primary role for the future, the easier it will become for you to sustain your stationery business.

Let’s say you are a designer and want to launch a stationery line with your original designs. In this scenario, once your business grows, you can outsource customer handling or finances to someone else. While you may be tempted to do everything by yourself to maximize your profit, handling everything by yourself can end up distracting you from your primary role.

Start Small

Instead of multiple products, start with one product in the highest demand in the market. For example, if postcards are the most in-demand item per your market research, launch your stationery business with postcards only. Decide on a theme, pick a color palette, and create five to fifteen designs for postcards.

Once you are happy with the response on your first product, you can add to it in various ways. For example, you can use the designs you created for postcards as notebook covers or greeting cards. On the other hand, you can also create more postcard designs in the same theme and add them to the existing collections.

Sticking to themes and a smaller variety of products helps create collections. Collections enhance the exclusivity of your products and make them stand out. Always ensure that products in a collection fit each other and look good when placed together.

Don’t Compromise on Quality

Maintaining quality is essential to running a business. Find a reliable printer to print high-quality stationery items if you cannot invest in a commercial-scale printer. If you are based in South Florida, check out Color Copies USA . You are welcome to come in and meet the team.

Color Copies USA not only provides high-quality printing services but also provides the option of uploading artworks digitally so you can have your designs printed quickly and easily. Moreover, Color Copies USA also provides free designing software on their website that is perfect for aspiring stationery business owners that aren’t professional designers.

Prioritizing quality would help your products speak for themselves. One-time buyers can easily become permanent customers if impressed by product quality.

Sell Through Multiple Channels

For small businesses, the number of sales depends on the number of people aware of their existence. You can increase awareness about your stationery business’s existence in the market by selling your products through as many channels as you can.

Create a website and market your products through social media platforms like Instagram and TikTok. You can also put up your products on websites such as Redbubble or Society6 to gain a wider audience or test the demand for your products before launching your website.

You can also sell your products in person by participating in local fairs or pop-ups in malls. Selling your products in person can allow you to introduce yourself and your products to people and establish relationships with your customers. Consumers also love seeing small business owners following their passion and hustling for it.

 

Finally, remember that consistency is key! Create products in small batches but keep launching new products and collections every few months. You can stick to launching products on special occasions such as Halloween, Christmas, New Year’s, etc., for the first year of business for slow but consistent business growth and building a brand image.

More about uses and benefits of stationery

5 Clever Ways to ‘Get the Word Out’ in 2022

Loudspeaker with "Word Out " message to indicate that you can get more clients
Get your word out. Your new clients will thank you for being there for them

Whether you are starting a new business, or you’re an established business owner, it’s important to get the word out to generate more sales. If you struggled to increase brand awareness in 2021, a new year means new, improved marketing strategies. There are many ways to get creative. You can choose from traditional advertising, such as large format signs and postcard magnets, to digital advertising, such as email marketing.

Blending both digital and traditional marketing strategies is integral to the success of every business. To help you get started, we have compiled a list of 5 clever ways to get the word out in 2022. Don’t forget, when you need marketing materials, look no further than Color Copies USA. Let us be your one-stop-shop for signs, banners, posters, brochures, and much more.

Printed Decals

Another great way to get your brand in the public eye is by using printed decals. If you don’t have a lot to spend on traditional marketing efforts, decals are an affordable, yet effective investment. They are also a great way to get your brand out in a fun and informal method. You can give away branded decals while attending trade shows, when customers have made a purchase, or at special events. If you want to monetize your printed decals, consider selling them at your store.

Direct Mail Marketing

Direct mail marketing, also called every door direct mail (EDDM) is an effective marketing strategy that utilizes the bulk mail service offered by the United States Postal Service. While it may seem old-fashioned, it’s an ideal way to get the word out about the company’s grand openings, special events, and huge sales.

EDDM is designed to allow business owners to specify demographics, including age, household size, and income. As a result, it isn’t considered a blanket marketing tactic, as you can choose the best mail route to generate leads, excluding the routes that do not have your target demographic. At Color Copies USA, we will produce high-quality catalogs, flyers, brochures, menus, and more to distribute to local neighborhoods. Our online printing service makes it easy for you to order almost any printed piece that your business needs.

Postcard Magnets

Another unique and fun way to promote your business is through postcard magnets. They can be placed on refrigerators in residential and commercial spaces, desks, or virtually any metal surfaces. Utilizing this method means that your brand will constantly be in the face of prospective customers. Get creative with your postcard magnet designs, so people will want to showcase them, and don’t forget to include clear CTAs. You can choose from a beautiful, pre-made template or a custom design. We’ve got you covered no matter which you choose!

Large Format Signs

When you’re ready to go big, let us help you create large format signs with our advanced printing technology, using a variety of ink and finishing options to get your message across. As the name suggests, large format signs are printing designs on large paper and other materials. Some examples include:

  • Vinyl banners
  • Yard signs
  • Aluminum signs
  • Billboards

Feather Flags

Advertising banners, such as feather flags, can go a long way in promoting your business, or a special event. When placed in a high-density location, you are sure to capture the attention of several interested passersby. If budget is a concern, you can opt for smaller, pre-printed flags that won’t cut into your budget. Or if you have the means to go big, you can choose extra-large feather flags that will generate lots of leads, but at a higher price. Whether you choose affordable or expensive, you are sure to generate leads with an advertising banner.

Contact Color Copies USA

When you need any printed materials, there is only one place to visit. Our online printing service simplifies the production of posters, banners, color copy printing, multipage catalogs, and more. We can produce any form of marketing material your business demands, fully customized to your specific requirements. Use this material for:

  • Trade shows
  • Presentation folders
  • Business cards
  • Much more

For large-format signs, postcards, menus, and more in Fort Lauderdale, contact Color Copies USA. Call toll-free at 1-877-421-0668 to get started. We are a professional online printing services company managed by well-trained staff and helpful, friendly customer service. Your call is always welcome.

Top 5 Holiday Print Marketing Ideas to Increase Sales

Shopping season 2021
A healthy shopping season should include personalized items such as holiday cards, and mail massages

 

The holiday season is in full swing and now is the time to increase sales and grow your customer base. But, with increased competition among retailers, asking customers to choose your services or products has never been harder. Here are the Top 5 holiday print marketing ideas to get you ahead of the curve. Increase your holiday sales and gain a competitive edge over the rest of the industry with any of these quick print marketing tools.

#1 Retractable Banners.

Retractable banners are a fantastic way to build your brand, make an immediate impact, and drive more traffic through your doors. They’re ideal for holiday sales events, trade shows, and pop-up stores. Our Deluxe Retractable Banners are made for long-term use. Lightweight and durable, you can use them again and again at in-store events or outdoor venues.

 

They come with a cushioned carrying case and take less than a minute to set up. The graphics are color printed in high resolution and can be easily replaced when you’re ready for the next holiday marketing campaign. Our convenient, quick turnaround time (2 days plus shipping – rush services available) can get this great holiday marketing tool in your hands in no time at all.

#2 Holiday Cards.

You might be wondering why we think this is a top 5 holiday-print- marketing idea. However, they are an elegant way to put your brand in front of your client along with their friends and family. Our holiday cards are a great resource for continuing the connection and promoting your brand. Even with the best communication strategies, some customers will fall through the cracks and may not hear from you as often as they should. A holiday card is a simple gesture that takes the focus away from business and puts it on the relationship.

 

These 5″x7″ cards can be customized with templates in our studio design tool at no extra cost. They take only 3-4 days to print meaning you still have time!

#3 Mail Campaign Using EDDM®.

Every Door Direct Mail (EDDM) makes it easy for you to send custom color printed mailers to neighborhoods that you want to target without the need to buy mailing lists or do the hard work involved in the traditional Marketing Mail (Bulk Mail). With EDDM®, you get your holiday flyer sent to each address on the chosen postal routes. The Postal Service™ delivers your piece directly to most of these residences within 1 day of processing and there is no need for presorting or carrier route preparation. With stronger-than-USPS™ postage and automation prices, EDDM® is a great new way of communicating with your potential customers.

#4 Vinyl Banners.

Use one of our cool vinyl banner templates to create dynamic graphics. Our templates help you quickly create banners through our online design tool, where you can fully customize your banner easily! We use high-definition printing with vibrant colors and UV -protected vinyl to ensure your banners resist fading. These weather-resistant banners are perfect for promoting holiday sales, events, or informing customers about upcoming events.

#5 Business cards.

What’s wrong with a business card? Nothing at all! In this digital world, a custom-designed, full-color printed business card is still very relevant. You leave with your potential client a little piece of you. There is an intimacy there that cannot be duplicated with an email blast. Let us print for you the ultimate form of self-expression with a custom-designed business card.

 

There is an endless list of options for you to choose from. Not only that, but we offer quick turnaround times so you can be sure to have your cards ready for that next holiday event. You can even get some business cards on the same day! Let our team help you create the perfect card to fit your brand. You will soon see why this sleeper maybe should be #1 of the Top 5 Holiday Print Marketing Ideas!

 

Color Copies USA is a family-owned and operated full-service printer located in Oakland Park, FL. We have been offering custom-designed printed materials since 2004. Click here to visit our site and get started on designing your own custom-printed piece. You can also reach us toll-free at 877-421-0668, or stop by anytime at 140 NE 32nd Ct, Oakland Park, FL 33334.

 

Memorial Day. A day to remember, honor and mourn

This is the day when we honor and mourn the military personnel who have died in the performance of their military duties while serving in the Armed Forces. This year it is celebrated on May 31st, 2021 in the US

Memorial Day. Remember and Honor
Memorial Day 2021. Let’s remember and honor those who gave it all

 

Before 1970, this solemn day was observed on May 30th, but since then we observe it on the last Monday of the month of May.

Many of you might be visiting cemeteries and remembering those who served.

Others will be thankful to those who served and helped keep , send love to their families and unofficially celebrate the start of the summer season, which I am sure we are all looking forward to.

 

Barbara Maranzani, in an article in History.com tells about 8 things that you might not know about Memorial Day.
I’d like to share the highlights:

1 – The first commemorative Memorial Day events were only held in the 19th century, but the practice of honoring those who have fallen goes back in time to the ancient Greeks.

2 – It was General John Logan, commander in chief of the Union veterans’ group known as the Grand Army of the Republic, who issued a decree indicating that May 30 should become a nationwide day of commemoration for the over 620,000 soldiers killed in the Civil War. Logan suggested to lay flowers and decorate graves.

3 – Only in 1971 it became a Federal Holiday

4 – For the first 50 years, the commemoration was limited to the Civil War dead. Only after the 1st World War, the commemoration was extended to all of those killed in wars.

5 – Did you know that there’s a Uniform Monday Holiday Act that went into law in 1968?

6 – The name of Memorial Day started being used in the 1880s, but at the time the holiday was officially known as “Decoration Day”

7 –  It’s unclear which town was the first one to recognize the day but President Lyndon Johnson signed legislation declaring the tiny upstate village of Waterloo, New York, as the official birthplace

8 – There’s a tradition of wearing a red poppy on Memorial Day, that began with a World War I Poem

9 – On Memorial day, the American flag should be hung at half-staff until noon, then raised to the top.

10 – All Americans are encouraged to pause for a National Moment of Remembrance at 3 p.m local time for a minute of silence.

 

 

 

Why Are Color Copies So Expensive? 

How Can You Get Affordable Online Printing ( And Cheap Color Copies ) by Understanding the Variables Involved in Pricing.

The question of how expensive color copies are, frequently comes up in small business entrepreneur and marketing meetings, in board meetings, and in budget planning discussions. And it’s not just about copies!  everyone from entrepreneurs to C – Level executives wonders about the high perceived cost of brochures, collateral, catalogs, and how they can get cheaper copies!

There are several ways to look at this question of cost and expenses of color printing and printing in general.  

Antagonistic View:  We’ll try to understand why there are two antagonistic views of the same reality!

 There are always two sides of a coin, and to validate or reject the statement in our title, we have to look at both sides of it.

Print Users – Print Buyers

 Print Users! On one side we have the print-users, who need their printed materials for their marketing campaigns, or simply to operate their business.

Graph representing a positive evolution of an organization
Print users are concerned about growth, sales, marketing

Print users expect quality in their printed pieces, color ink matching, consistency in full-color runs, the use of the right paper, no see-through in double-sided printing, proper folding, and many other requirements.

This is the group that will grow the business, develop new business models and push forward. Print users care about overall growth and achievements.

 

Print buyers look at aspects related to cost, operations and efficiency

Print Buyers! On the other side we find the print buyer, who is usually part of a team working both in the digital and print worlds!  At every organization there is someone whose job is, formally or informally, to act as a print buyer and has to ensure on-time delivery of color printing needs, overall print quality, deal with customer service departments that can make things happen, and make sure that there is compliance to a set of specifications, follow policies, get approvals and more. It is a tough job!

Print buyers are concerned about multiple factors
Print buyers are looking at different aspects in the operations, which include budget, reliability and profit for the organization

According to surveys done by NAPCO, a media news organization specialized in the printing market, print providers that make it easier for print customers to order jobs, monitor work status, control branding and better manage spending are preferred. Web to print portals and gaining access to private corporate portals can make a difference in the print buyer’s task.

Buyers deal with the printing companies, their production team, decide which printing services are needed, which printing presses are required, control printing costs, make sure that jobs are printed with the right ink color, with the proper technology, and at a proper price. Very often, they think of that price as the lowest price ever. Buyers usually have the perspective of “expenses” when dealing with vendors.

There’s always this conflict in the way in which the need to use printed materials is seen by one or another person depending on which  ‘side of the coin’ they are on.

Print buyers and print users have different goals in their minds, which sometimes collide.

 

An antagonistic view of the need for printed materials
Both groups, print buyers and print users, have a different view about how things should be done, so it is frequent to have some opposed views and some internal conflicts

Want to understand the costs involved in the printing business? These are the drivers of cost in printing jobs:

Here are the basic factors that are involved in color copy pricing:

The main areas of concern for a commercial printing company are:

  • Building a stable and well-trained team
  • Work methodology and solid operations
  • Prepress software and techs to deal with job preparation
  • Production equipment including presses, cutters, folders, finishing equipment
  • Hundreds of raw materials, supplies, inks, toners, varnishes, parts
  • Quality assurance and quality control team
  • Logistics to make everything happen at the right time.

As in every industry, it is in the details where better products and services are born. Being detail-oriented as we are at ColorCopiesUSA adds cost to the operation.

You might think that a sheet of paper with ink on top can’t be that difficult to produce nor that it would be expensive!

How is it that ColorCopiesUSA.com is the online printing vendor that satisfies the needs of both print buyers and sellers? 

 ColorCopiesUSA has worked hard to develop our ‘5 Factor Formula for Online Printing Success’:  

  1. Quality
  2. Affordability
  3. Open communication
  4. Best in class technology
  5. State-of-the-art website platform – with the “don’t make me think”  web platform concept, that allows our clients to place orders, design, repeat orders, and even get a private corporate store filled with the items that your organization needs.

Having mastered in every area required by printing operations, makes us uniquely positioned to be the online printing, copying and sign provider that satisfies the needs and requirements of both print buyers and print users throughout the United States and around the world. 

Having built strategic relations with vendors, equipment manufacturers and with strong implementation of technology to support our operations, ColorCopiesUSA.com is the printing company that provides the highest level of service at the lowest cost for the company.

We make our clients’ lives easier. As a print buyer, we take off your shoulders most of the reasons for you to be concerned, and for the print user, the comfort and trust that their needs will be met in a timely manner, which will allow them to grow their business.

In conclusion, the expense of color copies depends on your viewpoint and perspective as a buyer or seller of color copies. There are a number of factors that impact the cost from the cost of paper and raw materials to logistics to technology and employee training. All play a part in determining whether you can get cheap color copies or not!

Looking for affordable color copies for your company?

Start a conversation so that we can understand what your main concerns are, and we’ll be able to explain how our different production skills and technologies, as well as our online presence can help you free resources in your organization.

Will trade shows really bring value again starting in 2021?

Attendees go to trade shows to learn about the industry and be at the head of new trends. Exhibitors want to create awareness around their services or products and see how their peers are positioning themselves as well.

The hot sauce is that buyers prefer interactive, visual, and multisensory experiences at trade shows. The cherry on top goes to connection.

Trade-Show Value Proposition:
Attendees Learn and  Vendors Build Awareness

There is huge value in in-person meetings at trade shows, and we believe that trade shows are not going anywhere, but it is important to observe what is actually happening.

Growth has been the outcome of win-win events!
Trade shows have played a significant role in B2B,  since this digital-centric century started. Year after year, there had been a sustained growth of the business generated, until Covid-19 and year 2020 arrived.

The big trend:
The following graph, which covers not only trade shows but trade magazines and other advertising venues, tells the story of the impact that Covid might have for years to come. In 2023 we might see levels of exchange similar to what we saw in 2013.

Should your organization return to in-person trade shows when they become possible?

Our clear answer is YES! The US trade show industry will be back faster than what the forecast indicates (our vision) .

Watching over a computer won’t stimulate you enough to take action and figure out your future actions. As soon as trade shows start to become “available”, we are jumping into them right away.

New Insight: 57% of Attendees to shows indicate that they learned and gained new skills.

Bernardo Szulanski, from Quiken explains that there are five strong reasons to keep being active in the trade-show  business world:

  1. It’s human nature to do better in the context of person-to-person interactions: People interacting in the business world find better opportunities to collaborate and do business, especially if they don’t know each other
  2. Social networks do not replace in-person meetings: Social networks are a great tool, but nowhere efficient as traditional meetings. To close a deal, we need information about the product or service transacted, but full trust. Non-verbal language can build strong bridges between individuals that could be completely missed in electronic communications.
  3. VR (Virtual Reality) is becoming amazing! It still can’t match the excitement generated in meetings, touching goods, and building possibilities.
  4. A trade show tells a story: Just a few hours after you’ve arrived at a trade show, you get a sense of what’s new, what’s trendy and what’s out of luck. There’s no other way to experience such input and have a good time meeting people, products, and learning.
  5. Ever wanted a dedicated audience and dedicated support? At our place of work, an incoming email, a text message or a phone call can change our course of action in a snap. At trade shows, both attendees and exhibitors are 100% focused, leading to more business opportunities.

How to make the most out of your trade show?

For Attendees
  • As an attendee, carry business cards. This “old-fashioned” still makes it more personal and easier on both ends to follow-up.
  • As an attendee, take notes, pictures and recordings.
  • Carry brochures and documentation from the floor of the show. “send me an email” is usually very ineffective both for the exhibitor, but mainly for you. You might be missing a big opportunity to consider a good or a service.
  • You should always assess for the quality of exhibitors.
For Exhibitors
  • Authority Power: Just for being there, you are seen as an authority in the matter. That represents a huge advantage in the marketplace.
  • Firepower! As an exhibitor, make sure that your most experienced team members, including sales and management, are available at the event.
  • Comfy: Make visitors feel at home. Nice graphics, decor and a coffee bar can make magic happen
  • Look and Feel: Use different types of graphics and illumination. Posters, fabrics, LED,  and digital signage should be part of what’s available at your booth.
  • Be Thankful: Not only small promotional giveaways and gifts bring prospects to your booths but,  they can become a conversation point.
  • Database and Data Analysis: Get cards or scan badges from your visitors with a meaningful purpose and have your team save time to make notes! Information leads to closings. You can then measure your ROI.
  • Collateral: Your brochures, business cards and product samples should always have clear contact information. We suggest you purposely leave white space for writing so that your visitors take notes.
  • Branding: It is frequent for exhibitors not to properly identify samples. It is always good to mark the packaging, and the products themselves.
  • Buying Authority: Keep in mind that you’ll mostly meet top executives and decision-makers at the show, which saves you so many efforts in your follow-up steps
  • Follow-Up: Yes…. this is the key to round-up all of your hard work
  • Cheaper:

Conclusion

2020 brought enough discouragement overall to the business world. Many of us might have joined virtual events and learned what is possible, what’s not, what works, and what does not.

How engaged did you become in the virtual world? Did we take action as attendee? Did the organizers take meaningful action to the point where it was all worth it? How easy or difficult was it to understand the context?

Covid is slowly on its way out. Winter is over.
Spring and the new opportunities are expanding and so, all of the business activities that we used to enjoy and crave.

It will take some time for it to come back as the forecast says, but being there from day one will open the door to all of the benefits that trade show business and exchange have.

Drop us a few lines sharing your thoughts specifically about this topic.

See you soon.

 


Sources: Statista    / Quiken / Forbes

 

 

Hi from lovely South Florida! The beach is here, and our Magical Everglades as well

This posting is about living in Florida. It is different and might feel disconnected from what we normally do in our business and more so from your business. That’s exactly the intention. We want to share a little bit about what we enjoy in our lovely South Florida, where we can all enjoy all of these natural resources.

Most of the time, when we connect with you, we talk about business, printing, trade shows, signs, and upcoming projects, and we miss the rest of our lives.

Your personal preferences might say that our weather is great, or maybe not so much. But we’ll agree on the fact that outdoor activities are a natural part of our lives, and that we enjoy them a lot!

Most of you are very familiar with our beaches. Mostly clean and warm ocean water, nice sand, and a ton of beaches to choose from.

 

You might not be as familiar with our backyard on the other end, where the city meets this amazing ecosystem, the Everglades.

How can you visit the Everglades? You can use boats, and there are trails where you can walk or ride your bicycle.

Coming in contact with nature and peace will make you smile, but,…. while you visit, keep an eye on gators!

Here are some pictures that I’ve shot while visiting the Everglades, rich of life. When you know that you have the right picture, we can even make it into a poster or canvas!

What impresses me more about the Everglades, is that it is right here, just a few minutes away from the areas where we work.

A different world is right there for us to enjoy.

I hope that you like the pictures that we’ve shared. We’ve captured every single one of them with our cameras and phones. Maybe you get inspired to visit our amazing area and if you do, please stop by and say Hi!

 

COVID-19: Emergency Management Team in South Florida Available 24/7

COVID-19 – A Story about One of the Teams that Keeps Testing Facilities in South Florida Running

The story that we want to share with you today has to do with Covid-19, the impact in our community and how so many people shine during this tough time.

It is concerning how deeply our state has been affected by the virus. It is uplifting to see how people, working for organizations in the state are making a difference in what is happening within our community.

Covid-19 testing in South Florida is crucial to bring back the state to a healthy status and to help people make the right decisions.

In the State of Florida, we have “The Florida Emergency Management Team” which is keeping soooo many testing facilities open so provide testing and to report back to the citizens.

Their work keeps the critical testing services operational and we believe that the service is free.

Picture of an Emergency Team Member working non-stop
The Florida Emergency Management Team works tirelessly to keep testing locations active and ready to serve the community.

 

Our company, ColorCopiesUSA.com has been doing print work for the State of Florida’s Emergency Management Team. We have printed flyers and documentation that are used at the testing locations in South Florida.

The documents that we have worked on contain important information for the public, such as instructions as of how to handle a positive Covid test and how to take precautions to prevent further transmission of the virus.

 

picture of documents used at testing facilities in South Florida
Picture of some of the documents printed at ColorCopiesUSA.com, used by the Emergency Team to inform the public about the testing process

By doing Covid printing  for the team, we know that we are helping, at least a little bit, to make a difference in the state of health around us.

The team members are really doing the magic. The testing facilities are operating in an organized way. That is not happening by chance, but because there are loving individuals 100% committed  to doing what is needed.

The individuals who we have contact with seem to be available all day to accomplish their task. Their work is humbling. The team members are on top of what they need. You can feel and sense that they are trying to keep the emergency services available and not be overwhelmed.

And they are concerned, worried about the health care that the population needs.

With many challenges, they are still operating at full throttle. These guys are sharp, stay on  top of what they need and ready to serve, either during weekdays or weekends, day or night..

It is an honor for us to be supplying printed documents to help the community heal at this time.

Learn more about the great work of the Florida State Emergency Response Team

If your organization needs to reorganize your operations, which might involve redesigning documents, doing covid-printing to make your workplace safer, to communicate with your team or your clients, ColorCopiesUSA.com can help you by providing  covid posters, floor decals for social distancing, brochure printing, feather flags and an array of advertising products.

Stay safe and help our health care workers help us. They are the heroes.

For any inquiries, please call us at 1-877-421-0668

 

 

The Coronavirus world makes customer relationships tougher. It is time to build strengthen the links

The Coronavirus World Makes Customer Relationships Tougher.

The image shows expressions of approval that you hope your clients think about you.
Will your clients love you? Would they recommend you?

Is there anything that you could do to improve your current situation?

Our world has been upended almost overnight. Some business owners and customer support teams might not even have a clear understanding of what their clients need right now.

If you are a business owner, you might find it difficult to assess the actions that will serve both your company and the business community at large.

Small businesses owners and their core employees are most likely fearful. Your organization has worked hard to bring the company to whichever level of success it has achieved. It could feel as if you were to lose it all.

How can you strengthen or maintain relationships with your clients when personal interaction has almost disappeared? How can you keep your organization relevant?

We have read an article published by the Harvard Business Review about the topic that we found pretty interesting and has inspired us to write about this topic. We will share some of the article’s recommendations for customer relationships success.

How can you support your client base and reassure your long term commitment to the relationship?

Strengthening the bond and collaboration is the key. If we could imagine a strong vendor-client relationship as links connected in a chain, the following cues will be helpful.

picture of a chain with links interconnected representing strong bond with clients | ColorCopiesUSA
Connect to your clients so that the links are strong

Build this First Link: Be vulnerable

Your company is no more than a representation of the individuals working in it. There are actually people paying attention to your client’s needs. Your clients want to know that your organization is compassionate and that you are having empathy towards them. When your loyal customers can feel a sense of humanity and understanding coming from your end, one of the links that holds the relationship becomes stronger.

Build this Second Link: Be open about what is changing and how

Covid makes it difficult both for your organization and for your clients to maintain a “normal” operation. Procedures might change. It might be difficult to tap into the resources that are usually available.

Be open about what you consider to be new opportunities, and about your restrictions that you are experiencing as well. Inform about changes in hours and customer service availability. Understand what your client’s restrictions are. What keeps them awake at night under current circumstances. What is affecting their bottom line and how sharing information could help both parties. An open dialog will build customer loyalty for a long time to come.

Be proactive, open and clear.

Your second link is becoming solid.

Build this Third Link: Your company is there for the long term

Reassure your clients that your company and your team will be there for them. Your company will likely continue to provide the goods or services that link you together.

As soon as your clients feel and believe that they can count on you, that your support is for real, they can free some of their own resources and focus their energy into other priorities.

That is the moment in which you have secured another link.

Build this Fourth Link: Be extra-creative by a large margin.

There is a saying that reminds us that some of the brightest and most innovative ideas came to live in times of upheaval and chaos,

Likewise your organization has the potential to outdo itself and its competition. Unleash the creativity of your team and make it a way-of-life for your organization in times to come. Not only your clients will be delighted, but the inner strength and resilience of your company will place it a few steps ahead.

When your clients see that talent in action, you are then securing another link in the relationship for a long time to come.

Sunny Days During the Stormy Season

Nobody can predict at this time what will happen in the near future and what the long time effect of this crisis is. It is still unknown to all of us. Even the scientific community is uncertain. Whatever the outcome is, with your links more solid than ever, new opportunities will uncover themselves and.become part of your upcoming road.

At our organization, we have been supported by some of our vendors. In turn, we have supported our clients, checked with them and became available. Because we have established personal relationships with so many of our clients they knew that they could count on us and we counted on them.

We have seen how some of our clients have shared their growth plans with us and started to execute those plans. One of our clients saw an opportunity to expand its property management and developed a new entire business. Another client in the restaurant business retooled its operation to adapt his restaurant to better serve the community.  Our company has been blessed by clients that have allowed us to be part of their needs during this time.

ColorCopiesUSA.com has been open for service while many of our competitors were not. Buyers would call and ask with concern “Are you still open?”. Our answer was always that we were there to support them.

Some vendors decided to protect themselves against risk, but others have helped us to develop a new line of canvas products that is close to release in a sustained level of cooperation that is remarkable.

Strengthen the links as much as you can and hopefully once this period is over, we’ll be stronger than before.

How to make a tri fold brochure or a pamphlet that works

Brochures VS Pamphlets

Can these two forms of documents be compared to two rivals in a match? Let’s find out!

So before we even get into the making of a brochure, let’s answer the following question:

“What is the difference between brochures and pamphlets?”

Pamphlets VS Brochures. Visuals of both
Pamphlets VS Brochures. Visuals of both

What is a Pamphlet?

There are different definitions and some will describe a pamphlet as a small booklet usually unbound, while others present it as a leaflet. Whichever the shape, they contain information about a single topic or subject.

If you are curious about the origin of the the word, it comes from “Pamphilet”, a Latin love poem popular in the 12th century. Only after the invention of the printing press, those loosely bound booklets that were printed, were called pamphlets, very popular in Europe, while the Reform was taking place. In time, some pamphlets became the way to express ideology in political movements.

Nowadays the use of pamphlets is for informational purposes. They could be a single page, of a number of sheets stapled together, or even printed on both sides and folded.

Pamphlets can be as long as a single page, to as many as 48 pages.

What do pamphlets say? Pamphlets introduce you or your company, your products, services and anything that you know that makes you stand out from your competitor.

Tone of the document: The style in them is persuasive, Informal, focused and consistent.

The importance of this document relies on the content, not on the artistic edge of the piece.

What is a Brochure?

Brochures are informative documents. There is usually care in the aesthetics of the document and they look beautiful, well crafted and very nice visual design. Brochures present information about a company or an artist, detail the products or services that hey make available.

What do brochures say? They give voice to your story. Brochures promote your services, your skills and are designed to generate business.

How do brochures build trust? When sharing accurate information that connects to the needs of your audience, almost like magically, trust builds between clients and businesses.

What do brochures look like? Sometimes the document is just a single letter-sheet, delicately printed and tri-folded which provides 6 viewing panels, or folded in half generating 4 panels. On other occasions, a when a double-parallel folding is applied to the document, 8 panels become available that allow for a more organized distribution of the content.

Size of brochures: The typical size is a letter size, but custom sizes, square shapes and tabloid layouts are common as well.

Which paper is suggested for brochures? When you are promoting your business, you want the brochure to represent you in a memorable way. That document that you handed to a prospect might be all that the prospect remembers about you. A memorable document is usually printed on thicker glossy stock, such as 100# gloss text. Using a cover stock is an awesome way to distinguish your document even more.

How to plan the design of a brochure: The first step is to make your notes and determine the scope of information to share. Our culture and habits have made us more visual than readers so plan on balancing the content accordingly. Laying the information onto the document by means of software such as Word, or InDesign, or Illustrator will allow you to present your ideas in the ideal

These two print marketing materials seem very similar after you lay out their definitions. The

most important difference is the subject matter. Pamphlets are used for non-commercial promotion, while brochures are used to advertise products and services. Brochures also typically have more pages and images. Pamphlets can have multiple pages, but are generally contain fewer pages and more words than images to inform the reader. However, these two are used interchangeably or together depending on your marketing needs.

You got them: How do you distribute pamphlets or brochures?

There are several methods to distribute brochures or pamphlets and individuals or companies use.

The traditional way is to hand them to interested individuals. Distribution in streets, stores, events, business meetings and trade shows are just some of the places where a person-to-person interaction drives connection and interest into what you have to offer.

Corporate brochures can be mailed. Pamphlets could be as well, but they are usually not.

 

Where can I have pamphlets and brochures printed?

ColorCopiesUSA.com offers printing and design services of unmatched quality and at much lower prices than most of the other printing companies. Because ours is a family-owned company, we care sincerely about you, your project and your success.

Connect with us! You are welcome to call us at 1-877-421-0668 or place an order in our this link to go to our product-specific page, where you will receive instant pricing, visual proofs of your files if you upload them and certainty in the production schedule.