It’s Friday night, the night where I catch-up with TV programs such as The Shark Tank and The Profit.
The Shark Tank always makes me smile at some point when I recognize one of those aha moments happening. The show immediately connects me to so many of our clients, working with so much passion and creativity on their projects using print signs and digital signage to make their ideas a reality. We (I mean the team at ColorCopiesUSA) often feel that we are part of the business creative world and that makes us feel so proud!
The episode of The Profit that I watched tonight was about remodeling a store located in the Chelsea Market in New York. Marcus Lemonis, the host and investor in that show was trying to unclutter the store and make it easier for the store’s clients to find the product they are looking for.
The work done during the remodeling was significant, but the directional signs, those signs that help the clients find their way in the store, were the ones that seemed to make the biggest difference in the before-after comparison
Directional signs can transform a “bad location” into prime location! Smart and appealing messages drive clients to find their way.
Have a great weekend!