Tips for Thanksgiving Day Event, Catering, or Sales Promotions

If the last few years are anything to go by, the upcoming Thanksgiving Holiday should prove to be an exceptional season for many eateries across the motherland. According to a report released by the National Restaurant Association, close to eighty million Americans will be dining out or requesting take-out meals on Black Friday and Thanksgiving; and this is a number that is expected to continue rising in the next few years.

For many entrepreneurs in the service industry, the Thanksgiving craze tends to be a two-edged sword. The increased business is certainly welcome, but striking the proper balance between marketing and ensuring that they are properly staffed often ends-up being more challenging than initially anticipated.
The following are quick tips to help you prepare for this holiday:

1. Offer a Regular Dinner or Holiday Dinner Package

By now you already know that the holidays are a busy season. Many homeowners do not have enough time on their hands to prepare any decent family meal. In addition, many locations across the country are experiencing snowy and cold weather; a factor that makes it hard, if not impossible to get to the local mall to do some last minute shopping. And given that this is a time when most families host friends and colleagues, it means that most homes now have more mouths to feed than is normally the case.

Fortunately for your clientele, you can try and simplify their lives by providing them with recently prepared meals. Provide meal packages that can be delivered to the customer’s doors or that can easily be picked by the customers on their way home from their places of work.

You can choose to provide the clients with two sets of packages: for instance, you can have a standard dinner that can feed between four and five people, as well as a holiday dinner. The latter should comprise of festive Thanksgiving food items like pies for dessert, roasted chicken or ham, fresh rolls, salads, and veggies.

Limiting the number of available options means that you can easily stock these items in advance, and then easily combine them for each new order placed by a client.

2. Organize a Thanksgiving Holiday Kick-off Get-together

There is no better way to usher in the holidays than to host a party that can also be used as an avenue to promote your restaurant. You will not have to go overboard with the party preparations as the best and most memorable parties are those that have happy attendees and well thought-out themes.

The one thing you need to do is ensure that no one leaves your holiday party without a holiday promotions calendar. You can also partner with another business, like Color Copies USA to print gifts and prizes to be handed to all the attendees. This can include but are not limited to:

  • Door hangers
  • Promotional items, e.g., t-shirts, caps, and mugs with the name of your restaurant boldly imprinted on the item
  • Banners
  • CDs/DVDs of the party
  • Retractable banners
  • Color brochures

This particular strategy is ideal for eateries that are looking to create an email marketing list that they can use to communicate with potential and existing clients. Many party attendees will be more than willing to provide you with their email addresses in exchange for a gift item.

3. Provide Retail Relief

A recent survey conducted by the National Retail Foundation indicates that close to sixty-nine percent of Americans will go shopping at some point between Thanksgiving and Cyber Monday, with Black Friday being the busiest of the five-day holiday period.

This is a day when more than 115 million people across the country will leave their homes to participate in the holiday madness. Given that they will naturally have the day off from their usual work-related activities, you can provide them with lunch specials to help them relax after queuing for long periods.

Conclusion

As your restaurant teams start making preparations for this holiday, ColorCopiesUSA recommends that you also share these special events and promotions via your email marketing lists, company website, and social media accounts.

Super Bowl Party – Do and Don’ts

Written for ColorCopiesUSA.com by Steve Wright, experienced sports and travel writer.


Super Bowl parties are fun and everyone should make a point of going to one. It is the only game of the NFL season that everyone wants to watch. To that end maybe you want to throw a Super Bowl party but are unsure of how to go about making yours the best on the block. If so, follow this handy guide to party greatness!

1 – Do – Decorate the house

Decorating for other types of party (birthday, Christmas, etc.) comes as standard, so why not go all the way and do the same for your Super Bowl party. Get some banners printed out. Or better yet, get some removable wall coverings with your pictures! Cover the table in the logo of the NFL or the team you want to win the game. Maybe even find some lights or light bulbs in team colors to really set the atmosphere. The limits here are only what your mind allows and a great set up in terms of decoration will really set your party apart from the crowd. #decorate-for-super-bowl-party

example of wall decoration
Removable wall decorations add so much flavor to the football party

2 – Don’t – Try to provide all the food

If you have 30 or 40 people coming over and you are trying to be the sole provider of food then you are crazy. This is one of those occasions where it just doesn’t matter if all the courses on the menu are perfect compliments for one another. Get the word out and get those friends to bring snack food, sides, and (obviously) drinks, so that it takes a little of the burden (and cost) off of hosting.

Alternatively cater in Chipotle. Then everyone wins.

food organized to look like a football field
Decorations for food trays can be so original!

3 – Do – Create some friendly competition

One of the few issues with the Super Bowl is that people are not necessarily invested in the two teams involved. If you are a Kansas City Chiefs fan for example the matchup between the New England Patriots and the Atlanta Falcons means nothing. Maybe change that by printing out some t-shirts for your guests to wear and have a little prize in mind for those wearing the winning team’s colors at the end of the game.

4 – Don’t – Run out of ice

Seriously, this happens at every single Super Bowl party. The theory that I am running with is that because it is always so cold outside people just assume ice will not be needed. If you have a lot of people over then they will make lots of drinks. It is an indisputable fact. If you think you have enough ice then walk away from the computer, get in the car, and go and buy a couple more bags. Now you are good.

5 – Do – Invite the right amount of people

There is literally nothing worse than going to a party like this and one of things happening. Firstly, there are too many people for the space involved and there is nowhere to sit and watch the game. Secondly, the only people there are you and the host. Neither is good. Hit the middle ground and base it on house size and number of TVs available.

6 – Don’t – Talk over the half-time show/commercials

I get it. Lady Gaga is just not your thing. This is understandable (though it must be said that the girl has proven to be money on the biggest stages). You also don’t care about the dumb commercials. You are all about the football.

While this is fine, there are literally going to be people at the party that only care about what Lady Gaga sings and what the cute puppies are doing on the Doritos TV spot. Let those people have their Super Bowl moments, though if you and the other football nuts at the party need to create a drinking game around these parts of the broadcasts then that’s ok too.

7 – Do – Make people change if they come in a rival jersey

We get it, you hate the Patriots. That though does not mean it is ok to show up to a Super Bowl party wearing a Bills/Jets/Colts/Steelers shirt. Nor is it ok to turn up in the jersey of a neutral team, such as the Cleveland Browns (there is no one more neutral than the Browns). As host you can deal with this how you like, but a good way is to have a few newly printed T-shirts on hand with a few words of your choice showing just what a bad decision it was to turn up in other NFL gear. Let your imagination run with this one…

8 – Don’t – Forget to clean your house

This is supposed to be a party. There will be people coming to your crib that have never been there before. The first impression you want to give to those people is not that you are living the life of a college frat boy. Obviously there likelihood is that the house is going to get a little messy as the party proceeded (fix that with table covers), but the initially impression must be great.

Just try not to think about the post-party cleanup as you get ready to host.

9 – Do – Confiscate all cell phones

This serves a couple of important purposes:

1 – It stops people from ruining the flow of conversation by texting people at other parties all night long.

2 – It stops guests posting on social media for the duration of the game. Given how many Americans take the Monday following the Super Bowl off work for “medical reasons” then plausible deniability about their actions from the night before is important. This is less possible if you are checking in on Facebook every 20 minutes in growing states on intoxication.

10 – Don’t – Let anyone with face paint into the house

unless they are under the age of 16. Just send them home and remind them that an adult with a face covered in corn starch and food coloring is not ok.
Ever.

So there we have the keys to throwing a great Super Bowl Party. Yes, making all this happen takes a little bit of planning, but as you see your guests enjoying your fully decorated house and you realize you didn.t have to pay for all the chips and salsa being eaten, then it will all be worth it.

Halloween Spirit with Creative Labels

Tic Tac, Tic Tac…..

The clock is ticking and we are just a few days away of Halloween, which probably means that most of you are putting together the best ideas and best decorations for Halloween.

Halloween celebration and the marketing related to the day are big here!

I don’t know how Halloween is celebrated within your community (In fact I would like to hear from you!), but my experience in this area, South Florida, is that children and their families have a ton of fun when planning for this day. Even those adults with adult children get ready.

Going to the candy store, buying candy containers and putting together a nice decoration of the homes and the yard are a part of a tradition here that cannot be skipped.

Even HOAs will “rule” on how to celebrate and create the safest conditions for the comunities as a whole.

If we were to talk about how businesses celebrate, that’s a whole category in itself. We’ve seen greeting cards, scary flyers, postcards and even surprise gifts as part of the celebration.

But what caught our attention were the labels! It used to be that printed labels would have regular shapes, such as either square or round. The fact that we can now provide them in any shape or size or color creates a wave of creativity that we had not seen!

Examples of creative labels for Halloween.

This is a great example of a creative label. In this case the creation is by Mark Chipkin and the size of the label is 2.25″x4″, which makes it ideal to be stuck on a chocolate bar, on the front of the plastic bag that you might be using to put the pack of candies together.

example of halloween label 2.25"x4"
2.25″x4″ shaped label ideal for Halloween

Here is another great example on how to make the Halloween night even more fan, and take an extra pleasure when getting the stuff together.

2"x2" Halloween label

2″x2″ Halloween label

 

This other example Brianna wants to make her community so much more open and friendly, came up with this idea where she created so many Halloween related cliparts which were placed as part of the giveaways.
This is a great example of how to build community and have fun!

 

friendly halloween label
Make your community friendlier by getting to know each other

Share with us what is special about Halloween for you

Till next post!