How to Market My New Business in 2019 by Using Online Printing

Online Printing Can Help You Reach Your Goals

roll up banner sign by color copies usaCongratulations, you have taken the leap and started your own business! It’s a big step and an accomplishment you should be proud of. Now that you’ve set up your new company, you are likely wondering how to effectively market it. Most modern business marketing advice revolves around digital marketing methods such as having a good website. profiles on major social media platforms. search engine optimization and content marketing. While these are important, they cannot wholly replace the value of printed materials in marketing.

Some businesses, for example, may primarily operate locally and have little need for digital marketing efforts. Even if your business is wholly online, there are still benefits to using printed marketing materials. The following is an in-depth guide for how to market your new business in 2019 by using printing like that available here at ColorCopiesUSA.com.

Direct Mail

For certain types of businesses, direct mail can be an invaluable way to gain the attention of clients. This is especially true for small businesses like doctor’s offices and storefronts that don’t do much business outside of a local community. Direct mailings can remind customers that your business is still there if they haven’t come in a while, promote sales and discounts, advertise that your new business has opened and more. It is a good way to reach people who may not spend a lot of time online, such as older demographics, if your business caters to them. There are a lot of possibilities with direct mail you can discover by getting some printed and seeing for yourself.

Business Cards

Most professionals are well-served by having a business card they can hand out to people at events or in passing. This is especially true if you are a freelancer or even run an online business. A business card is a great way to encourage people you meet in real life to check out your website and the products or services you provide online. Business cards also provide contact information so people can contact you later with questions, commissions or other requests.

Storefront Signs

If you run a physical store or office, color banners and signage are practically a necessity. They can serve to advertise your business from the windows to catch the eyes of passerby and convince them to come inside and shop. This is helpful because these signs immediately let customers know what you sell and the type of business you are. They can advertise promotions or sales that may be going on at the moment. Retractable banners and indoor posters can also serve to make the inside of your store or office more vibrant.

Promotional Items

Your printed logo, the name of your business or a clever saying printed on promotional items is another great way printing can promote your business. T-shirts, for example, can be worn by your employees at events and sold to your customers to spread the word about your business. They are also helpful for branding and team-building efforts among your employees.

Other Types Of Signs

Billboards, flyers posted around town and other types of physical signage are very effective at drawing attention to your new business and will continue to be popular in 2019. Car signs, including magnets carried by Color Copies USA, are also a great idea. They serve as a moving advertisement for your business just while driving around town. They are especially useful if your operation goes to individual homes, such as if you run a cleaning business or a dog training service.

Printed materials are still very relevant in advertising your new business…even in 2019. They be used in any number of ways to help get your new business of the ground and experience growth. Choose an online printing company experienced in working with many different types of industries to successfully promote and grow your new business.

Special Event Upcoming?

special event poster on stand

Bring Your Event to Life with Dynamic Posters and Banners!!

Hosting a special event provides you with the opportunity to interact with your customers and employees in a different way. While the business might be at the heart of the conversations, you also get to interact in a more social manner. From the location to the food, each detail has required your attention. Choosing to add posters to your event can make it even more successful.

Identifying Location: Retractable Banners or Posters

You’ve probably been to at least one event where you could not find the entrance. You may have awkwardly wandered around for several minutes until someone pointed you in the right direction. If the event had only had a retractable banner or poster, you probably would not have become lost. While guests eventually forgive a lack of direction at the beginning, you want them to enter the event on a positive note. Choosing signage to direct them to where to go is a wise decision. This step is particularly useful if the celebration space has multiple entrances or is housed in a building with multiple events occurring at the same time.

wedding event banner

Product and Service Identification: Logo Promo and Posters

If you’re offering products and services at your event, then you want to have some indoor posters that clearly demonstrates where they are. For example, maybe you are playing host to a bridal showcase. Guests probably don’t want to walk up to businesses only to ask where their competitors’ stands are located. You can select posters and logo promotional products that fit with the formality of the event so that guests can enjoy the ambiance and still find where it is that they want to go.

Printing Seating Information: Color Copies

Some events have formal seating arrangements, and you want to present that information in a clear manner. An indoor poster near the entrance can help to convey those details. Instead of having guests who accidentally sit down in the wrong seat, they can immediately see that their seats have already been chosen. Guests are often eager to find out with whom they will be sitting, so a poster delineating the seating arrangements also allows them to absorb that information.

Theme and Ambiance

If you have selected a particular theme for the celebration, you want to ensure that it is infused into the affair. For example, some hosts discuss a theme and include it on the invitations, but when the guests arrive, they discover that no elements of the theme have been included in the decor itself. Working to bring these details into the decor of the event shows that you are dedicated to it. Chances are that you want guests to attend future events, and they are more likely to do so if they have a favorable impression of this one.

special event poster

Schedule of Events

You might be hosting a celebration where different performers will appear at various times, or you might need to convey a schedule of events to the guests. In any case, a poster allows you to do with great ease. Instead of wasting paper by passing out a small brochure to every guest, you can put all of it onto one poster. If you are having many guests or the room is very large, you could consider a couple of posters. Doing so will still help you to be kind to the environment and to convey your point.

When you’re thinking about the details of the event, you might not immediately consider posters signs and banners. However, after evaluating all the ways in which they can help, you may see the need to have at least a few of them printed especially for your event. And if you happen to need help, the online printing experts at ColorCopiesUSA are only a phone call away!