How To Prepare Your Art For Color Printing

Tips To Ensure Your Art Is Ready For Online Printing

If you are planning to print a project, whether it’s business cards, flyers, or banners, it’s important to prepare your art properly before sending it to the printer. Preparing your art correctly for printing can save you time, and money, and ensure that the final printed piece looks exactly as you envisioned it. 

In this blog, we will cover some essential tips on how to prepare your art, including the differences between RGB, CMYK, and spot color, what bleed is, and how to know if you need to provide it for printing purposes, also what DPI is and what is required for printing.

Color Printing, Printing

RGB vs CMYK vs Spot Color

Before sending your art to the printer, it’s essential to understand the differences between RGB, CMYK, and spot color. RGB refers to red, green, and blue, which are the primary colors used in digital devices such as computer screens and cameras. 

On the other hand, CMYK refers to cyan, magenta, yellow, and black, which are the primary colors used in the printing process. When designing your art, you should always use CMYK color mode, as it’s specifically designed for color printing. 

Spot color, on the other hand, refers to printing with premixed ink in a specific color, often used for corporate branding or when a specific color is required.

Preflighting Your Art

Preflighting your art is a crucial step in preparing your art for printing. Preflighting ensures that your art is error-free and ready for printing. You can preflight your art by checking the following:

  • Are all the images and fonts embedded?
  • Is the art in CMYK color mode?
  • Is the resolution of the art at least 300 DPI?
  • Is there enough bleed?

What Is Bleed?

Bleed refers to the extra area of your art that extends beyond the final size of the printed piece. If your finished piece should have ink touching the edge, a bleed must be added. 

Say for instance that you are printing an 8.5×11 flyer, if the ink goes to the edge, the flyer has to be printed on a larger piece of paper and then trimmed down to ensure that there are no white edges around your printed piece. 

You should always add a bleed of at least 0.125 inches on all sides of your art.

What Is DPI?

DPI stands for dots per linear inch, which refers to the number of dots that a printer can place in one inch of space. When designing your art, it’s important to ensure that the resolution is 300 DPI. This will ensure that your art looks sharp and clear when printed.

Online images are set up to be 72 DPI, a much lower standard than required for color printing. Say you grab your company logo from your website and place it on a brochure you are designing. On your monitor, it will look fine. However, when printed on paper, that logo will come out blurry and low-resolution. It will also look off because online art is in RGB color mode, not CMYK.

Color Copies USA – Your Online Printing Company

If you’re looking for a reliable online printer, look no further than Color Copies USA. We provide complete printing services, including color copies, business cards, mailing campaigns, and printed materials for tradeshows and events

With our state-of-the-art equipment and experienced team, you can be sure that your printed pieces will look professional and high-quality. For all your printing needs, remember to turn to Color Copies USA, your reliable online printer.

If all of this is a bit overwhelming, don’t worry. We have online tools and templates to help. Our team of graphic designers is also available to create beautiful custom-designed material for whatever you need. Click here to request a custom quote or give us a call at 1-877-421-0668.

Will trade shows really bring value again starting in 2021?

Attendees go to trade shows to learn about the industry and be at the head of new trends. Exhibitors want to create awareness around their services or products and see how their peers are positioning themselves as well.

The hot sauce is that buyers prefer interactive, visual, and multisensory experiences at trade shows. The cherry on top goes to connection.

Trade-Show Value Proposition:
Attendees Learn and  Vendors Build Awareness

There is huge value in in-person meetings at trade shows, and we believe that trade shows are not going anywhere, but it is important to observe what is actually happening.

Growth has been the outcome of win-win events!
Trade shows have played a significant role in B2B,  since this digital-centric century started. Year after year, there had been a sustained growth of the business generated, until Covid-19 and year 2020 arrived.

The big trend:
The following graph, which covers not only trade shows but trade magazines and other advertising venues, tells the story of the impact that Covid might have for years to come. In 2023 we might see levels of exchange similar to what we saw in 2013.

Should your organization return to in-person trade shows when they become possible?

Our clear answer is YES! The US trade show industry will be back faster than what the forecast indicates (our vision) .

Watching over a computer won’t stimulate you enough to take action and figure out your future actions. As soon as trade shows start to become “available”, we are jumping into them right away.

New Insight: 57% of Attendees to shows indicate that they learned and gained new skills.

Bernardo Szulanski, from Quiken explains that there are five strong reasons to keep being active in the trade-show  business world:

  1. It’s human nature to do better in the context of person-to-person interactions: People interacting in the business world find better opportunities to collaborate and do business, especially if they don’t know each other
  2. Social networks do not replace in-person meetings: Social networks are a great tool, but nowhere efficient as traditional meetings. To close a deal, we need information about the product or service transacted, but full trust. Non-verbal language can build strong bridges between individuals that could be completely missed in electronic communications.
  3. VR (Virtual Reality) is becoming amazing! It still can’t match the excitement generated in meetings, touching goods, and building possibilities.
  4. A trade show tells a story: Just a few hours after you’ve arrived at a trade show, you get a sense of what’s new, what’s trendy and what’s out of luck. There’s no other way to experience such input and have a good time meeting people, products, and learning.
  5. Ever wanted a dedicated audience and dedicated support? At our place of work, an incoming email, a text message or a phone call can change our course of action in a snap. At trade shows, both attendees and exhibitors are 100% focused, leading to more business opportunities.

How to make the most out of your trade show?

For Attendees
  • As an attendee, carry business cards. This “old-fashioned” still makes it more personal and easier on both ends to follow-up.
  • As an attendee, take notes, pictures and recordings.
  • Carry brochures and documentation from the floor of the show. “send me an email” is usually very ineffective both for the exhibitor, but mainly for you. You might be missing a big opportunity to consider a good or a service.
  • You should always assess for the quality of exhibitors.
For Exhibitors
  • Authority Power: Just for being there, you are seen as an authority in the matter. That represents a huge advantage in the marketplace.
  • Firepower! As an exhibitor, make sure that your most experienced team members, including sales and management, are available at the event.
  • Comfy: Make visitors feel at home. Nice graphics, decor and a coffee bar can make magic happen
  • Look and Feel: Use different types of graphics and illumination. Posters, fabrics, LED,  and digital signage should be part of what’s available at your booth.
  • Be Thankful: Not only small promotional giveaways and gifts bring prospects to your booths but,  they can become a conversation point.
  • Database and Data Analysis: Get cards or scan badges from your visitors with a meaningful purpose and have your team save time to make notes! Information leads to closings. You can then measure your ROI.
  • Collateral: Your brochures, business cards and product samples should always have clear contact information. We suggest you purposely leave white space for writing so that your visitors take notes.
  • Branding: It is frequent for exhibitors not to properly identify samples. It is always good to mark the packaging, and the products themselves.
  • Buying Authority: Keep in mind that you’ll mostly meet top executives and decision-makers at the show, which saves you so many efforts in your follow-up steps
  • Follow-Up: Yes…. this is the key to round-up all of your hard work
  • Cheaper:

Conclusion

2020 brought enough discouragement overall to the business world. Many of us might have joined virtual events and learned what is possible, what’s not, what works, and what does not.

How engaged did you become in the virtual world? Did we take action as attendee? Did the organizers take meaningful action to the point where it was all worth it? How easy or difficult was it to understand the context?

Covid is slowly on its way out. Winter is over.
Spring and the new opportunities are expanding and so, all of the business activities that we used to enjoy and crave.

It will take some time for it to come back as the forecast says, but being there from day one will open the door to all of the benefits that trade show business and exchange have.

Drop us a few lines sharing your thoughts specifically about this topic.

See you soon.

 


Sources: Statista    / Quiken / Forbes