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Through a rich collection of 'how-to' videos and insightful tips, we guide you through maximizing the potential of your color printing projects. Our commitment is rooted in a foundation built since our establishment in 1972, focusing on customer satisfaction and innovation.
The menu by itself is just a part of what your clients will experience when visiting your place of business. If you are interested in learning more about what makes a restaurant where clients have a delightful experience, please click on this link
Answer #1: We suggest that you focus on the following:
Answer #2 = You should emphasize on your popular and profitable items in Your Menu: This concept should determine how you organize your menu. The answer to this is not just related to math, but to the customer base as well
Most restaurateurs will usually think in categories such as chicken, fish, entrees, etc. where popular and profitable items are mixed up with items that are not. By doing that, the menu becomes cluttered and our clients could have a harder time deciding, and their decision might be to go with an item that is not helping us.
Excercise: Determine which products are profitable and popular, which are not. Try to organize your food choices in this way:
Answer#3.1 - Placement: Decide what goes where in the menu.
In the following illustration we represent the areas that visually attract customers and patrons. The top area is the area where the eye looks at first, while the bottom top is usually the area where people look the least.
Answer#3.2 - Highlight items that you want to sell
There are different ways of doing it. In the example shown in this picture, we like how they bring attention to the category and there is an image supporting the category. On other occasions it can be done with color blocks highlighting a specific selection, trying to bring attention to it.
Answer#3.3 - Use nice pictures
No stock photography will resemble your own food. It is best to hire a local photographer to have a photoshoot session where lots of pictures can be shot and used both for menus, website and social media. ColorCopiesUSA offers the service of food photography in South Florida
Answer#4 - Number of items: There are many suggestions. You want to have enough options to satisfy the taste of your clients, but not as many so that the client becomes confused and resorts to their “safe meal” Example: As a quick illustration, think of IN-N-Out menus’ selection board: I’m sure that you’ll agree that it’s simple and with limited options.
Most of us, human beings, have difficulty making decisions.
If within a single category there are too many options, we might not be willing to put the effort to decide which one we prefer.
Harvard Business Review published in 2006’s issue this article explaining what psychologists Sheena Iyengar and Mark Lepper studied. https://hbr.org/2006/06/more-isnt-always-better Through testing they found out that people are less likely to buy if there are “too many options”. When ordering food for take-out, the effort required to place the order confuses the client and could affect the use of time of your employees. It is called “Paradox of Choice”
Answer#5 - Food description: It is always a good idea to describe the food. Don’t limit yourself to a list of items. We suggest that you make it build it as if a chef was describing the food in one of those cooking shows, with language that creates desire and enthusiasm.
A good description of the food items in the menu can certainly increase sales of food items that would otherwise remain unnoticed by your clients.
ColorCopiesUSA offers the following services to support your creation of a menu that can increase sales: Menu design, Menu printing, and direct mailing
Call us at 1-877-421-0668 with any inquiries that you might have.
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