Gustavo Baner from ColorCopiesUSA

Gustavo Baner


Date Published: 2014-01-14 // Updated: 2020-08-10

Have you ever asked yourself why Retractable Banners or color posters seem to get more attention?

That is because successful advertising and marketing companies know that color banners - both Retractable and Poster style - are not only pleasing to the eye; they are directly related to stimulation for the brain.

Even though texts, pictures and images are all important, if you don´t present the message in a bold and unique way, often times your message can become lost in translation. The retractable banner can bring your point across poignantly, professionally and instantly!  Below are some tips to making an already good Retractable Banner or Poster even better.

6 Strategies for Outstanding Retractable Color Banners:

  1. Try not to use overly bright Poster coloring, because it will ultimately wear out reader´s eyes. Bright and loud is good, just not too bright!
  2. When designing a color retractable banner, try not to use dark backgrounds with light letters. This method tends to tire the eyes. Vibrant shades work best, like yellow, white, orange or red.
  3. When incorporating multicolored retractable banners, you must keep the patterns uniform or people will spend too much time trying to decipher the poster, instead of reading the message you are trying represent.
  4. If you want to get the most out of your color Poster or banner designs, try to use lighter backgrounds and dark letters.
  5. Do not use more than two or three colors. It has been proven that too many colors are not good because it tends to confuse and overload viewers.
  6. Some people may be color blind, so if possible try to stay away from using light colored greens and reds. If you do, make sure they are nice and bold.

Remember that designing your retractable banner or color Poster should not only be fun to do, but pleasing to look at.

"Your retractable banner or retractable poster should be attractive. The more pleasing to the eye, the more likely your viewers are going to read the whole thing."

The finished Retractable Banner should be something you are proud to showcase.  Make sure your color poster or color retractable banner design has these essential ingredients:

  • Your Retractable Banner or retractable poster should be attractive. The more pleasing to the eye, the more likely your viewers are going to read the whole thing.
  • It should be designed to command attention with the message that you are trying to convey.
  • Your color retractable poster or banner should be well organized, so that you are not confusing or turning off the viewer. There is nothing worse than making a potential customer scrunch up their nose to bad graphic design.

If this all sounds complicated, it´s because marketing is a very complex and ever-changing world. Fortunately, we have some of the best retractable banner designers you will find in the US!

You can browse our website for more information on how to get an awesome retractable banner designed and printed for your business!

You are welcome to call us at 1-877-421-0668 or email us at


Here are design tips that will further help you: Click Here

retractable banners

If you'd like to consider ordering Retractable Banners for your business, check our Standard Retractable Banners and Deluxe Retractable Banners. We can help you to find the right product for your printing project.

Call us at 1-877-421-0668 with any inquiries that you might have.