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Through a rich collection of 'how-to' videos and insightful tips, we guide you through maximizing the potential of your color printing projects. Our commitment is rooted in a foundation built since our establishment in 1972, focusing on customer satisfaction and innovation.
by Gustavo Baner
It is not only the need to eat food to reinvigorate the body. Restaurants usually play a role in our social life. We (as guests) gather there, celebrate and do a lot of personal sharing. When we take-out food, their food comforts us as we enjoy in other settings.
Restaurants are way more significant to its clients than the food itself that they provide.
Restaurant owners and operators have the tools and means to set the stage so that all of those social exchanges and interactions happen. As in every other aspect of life, personal connection is what ties life together.
It is now the development of the 2020 pandemic. This is a year that will be remembered for years to come. Staying alive and well is everyone’s priority right now. This will go away eventually. Thinking about together now, might help you in the near and long future.
We know that marketers and consultants have been very much focused on social media and joining apps that can bring awareness to your restaurant. In our view, that narrow focus limits your chances of developing the restaurant in a way that is balanced and that will grow organically.
During this unfortunate time you can probably gage the impact that digital advertising has in your operation. By that we are encompassing email marketing, facebook ads, food directories, open table apps and and other advertising platforms that so many restaurants use. Nothing but digital advertising is available right now in most cities and states of our country.
You will be able to judge the pros and cons of those marketing actions.
Most marketing companies, coaches and advisers will stress on the need to develop a social media strategy, to get a website, produce a blog, send emails, publish pictures of your food that make people want it. As said above, we think that restricting the practice to those concepts can limit your scope of growth.
At ColorCopiesUSA we believe that the core of your marketing ideas should come from a more balanced set of actions that stresses on the overall experience that transforms clients into patrons. When you know who you are catering to, you will know exactly what each of the following look like for your specific operation.
We’ll introduce the concepts and then go in some level of depth.
"Think about the experience that your guests will have."
Food: This point is self explanatory. Tasteful and mouthwatering food, served at the right time and the right temperature are the stepping stone. Even if you get big thumbs up for flavor and taste, it is certainly not enough for successful operation.
Team : As individuals we tend to feel that we are doing a good job in servicing other people. Let’s look at some ways in which you can build a stronger team.
"Once you reach people, you still need to connect with them, That's where the creativity comes in."
Experience: #1 - The Overall Experience: There are many topics to cover under this section, and we chose to divide it into two areas.
Experience: #2 - The Small Details that Make-it or Break-it: Regardless of the type of clientele that your restaurant is catering to, whether it is for fast food, casual dining, family style or fine dining lovers, these aspects should work well for the comfort of your clients
We have a separate article where we suggest effective ways to design a menu
Advertise Your Restaurant: Let Your Community Know
Call us at 1-877-421-0668 with any inquiries that you might have.
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