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Real estate marketing in 2025 is as fast-paced and more competitive than ever before. Buyers expect information instantly, and sellers want maximum exposure for their properties.
While social media and digital ads play an important role, printed marketing still offers something digital cannot: a lasting physical connection. People keep flyers, postcards, and business cards long after scrolling past an online ad.
The National Association of Realtors® (NAR) reports that 87% of homebuyers used a real estate agent in 2024, and 46% found print materials such as property flyers and postcards helpful when researching homes. These numbers prove print marketing is still a powerful tool for building trust and converting prospects into clients.
At Color Copies USA, we have helped agents with real estate printing since 2004. From color copies to property brochures and signage, our printing services keep your brand sharp and your marketing effective.
Q: Does print marketing still work in 2025?
Yes. Statistics show that 73% of consumers said that they prefer receiving print advertisements. Print gives them something to review offline, away from digital distractions.
Q: What printing quality works best?
High-quality color printing creates professional, visually appealing materials that give clients confidence in your brand.
Q: Can I order materials online?
Yes. Our online printing services make it easy to upload your designs, choose your materials, and receive them quickly. This is perfect for busy real estate professionals.
Even in a digital-first world, real estate printing has a measurable impact on buyers and sellers. According to NAR research, 97% of homebuyers used the internet during their search, yet nearly half said printed materials influenced their decision-making process.
Printed materials like postcards, signs, and open house flyers create a physical reminder of your services that digital alone cannot replace.
Print also builds credibility. A professionally designed flyer or brochure shows attention to detail, which is critical in an industry built on trust.
Gustavo Baner notes, “Print marketing sends a message: you are serious about your business and committed to helping clients. That impression can mean the difference between winning and losing a listing.”
Business cards remain one of the simplest and most effective networking tools. The most successful real estate agents say personal connections and referrals are their top source of leads. A polished business card with your photo and contact details keeps your name in clients’ hands and minds.
Property flyers and brochures give potential buyers detailed information they can take home. They work well for open houses and neighborhood mailings. For luxury homes, multi-page brochures present high-resolution images and property highlights, elevating the perceived value of the listing.
Yard signs remain one of the most visible forms of real estate marketing. Many people find the home they end up purchasing through a yard sign or open house sign. A clear, branded yard sign increases visibility and signals professionalism.
Direct mail (EDDM) remains effective in reaching specific neighborhoods and demographics. According to NAR data, 20% of agents say direct mail campaigns provide consistent leads throughout the year. Use color copies for a sharp look that grabs attention in the mailbox.
Custom folders, branded pens, and sign-in sheets make a strong impression during open houses. These materials signal that you are organized and committed to giving clients a professional experience.
Color printing enhances every marketing piece you produce. Vivid colors bring property images to life and evoke emotion, which is critical when buyers are choosing their next home. Studies show buyers are more likely to engage with marketing materials that feature high-quality, full-color visuals compared to black-and-white prints.
Online printing streamlines the ordering process. You can upload designs, choose paper stock, and schedule delivery all from your laptop or phone. This is especially helpful for agents managing multiple listings and tight deadlines.
Agents who combine multiple marketing channels, including online printing and social media, are more likely to exceed their annual sales goals.
In real estate, your brand is everything. Well-designed printed materials help you establish authority, increase trust, and stand out from competitors. When combined with digital strategies, they create a marketing mix that consistently delivers results.
Color Copies USA has supported agents nationwide for over two decades. We handle everything from property flyers and postcards to yard signs and presentation materials. Our team can even design and layout your marketing packages so they are ready to print and deliver.
“We do more than print. We partner with agents to create marketing strategies that build trust and win business,” says Gustavo.
To get your order started, click here or give our team a call at 877-421-0668.
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