Promotional Items and Color Printing  could be the foundation of a great marketing action.

It's time for a reboot. 2020 is the year when business paradigms are shifting deeply once again.

Business marketing is becoming  contact-less and faceless in a way.  People that we used to talk to face-to-face, with whom we would exchange ideas and think about the next step in the business development, are turning into a voice or into a Zom-style call.

Even when trade shows and business events come back, most of the experts predict that it will all look different than what we were used to.

The way in which relationships evolve is changing and it could be a time to reconsider how to engage with your audience from a new place.

In Pre-pandemic times, trade shows were still a place to meet peers and vendors. Most people would come back home from an event with some printed literature and a few promotional items, a ton of business cards with some notes on the back, and a few pictures in our cameras to remind us of specific products or services that might have caught our attention

Our email inbox would also be filled with welcome and thank-you messages mainly from vendors.   

Promotional items used to be at the cornerstone of most marketing strategies.  A promotional item would be the "reward" for a person-to-person meeting. It would be a good reminder of the relationship.

 Color printed documents, such as brochures, spec sheets, promo sheets either printed as digital or conventional offset printing, would  provide support the relationship.

Innovative promotional personalized items would help your company build a stronger personal and business relationship with both customers and prospective customers.


Tips to building strong client-vendor relationships in current times

  • Working from home is saving everyone time and money. Consider reassigning your marketing dollars to other actions that align with the current state of things

  • Did you use to think that shipping a brochure or samples was expensive? Think again: Saving time and travel expenses leave you with enough resources to connect with your clients  in a different way.

  • Since your prospects or clients are definitely not receiving tons of promotional items nor printed documents, this is a great time to make a difference and stay on-top-of mind of your clients..

  • Search for promotional items that have a meaning and will help create the bond and trust that you are willing to build.

  • Think creatively. Check some of the products that could inspire your audience to a long term relationship by visiting

The video above is now  a few years  old, but still represents the spirit of what trade shows and promotional items are.

At Color Copies USA we understand that learning and sharing opens opportunities for all. That is why our company attended, very early this year 2010, one of the most sophisticated shows gathering in one single event all of the novelties available in the world of promotional items, the best speakers and some of the best marketing companies in the country. It is very honorable for Color Copies USA to be part of this group.

We hope that you'll enjoy the video presentations and learn of more opportunities for your businesses to grow.

There is some level of disagreement as of how important promotional items are in building strong business relationships. All research shows a positive correlation for campaigns that have been card card-body designed and executed. At Color Copies USA we have the necessary expertise to make you business grow.

Contact Us

Our phone number is 1-877-421-0668, and our email address is

We'd like to hear from you. If there are any topics that you'd like us to add, please request it by visiting our customer service page and ask about promotional items

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