What You Must Know When Selecting Stock for your Business Cards

There are a dozens of substrates that can be used to produce business cards. Some are more convenient, some are more elegant, and some are simply cheaper.

What is expected out of business cards changes from individual to individual based on the needs:

- If you are serious about making a first impression, there are some options that will help you build that image.

- For cards that you want store patrons to keep and share with others, the choice is yours.

- Is the need for cards more "transactional" oriented or "marketing-sales" oriented?

When you decide, make sure to consider not only the cost of the cards, but the impact in your activity that the cards would have.  We learnt that "inexpensive does not always serve you well"

 

Once you've decided the strategy, start considering the options

Coverstock / Cardstock options for Professional Printing Jobs

Basically there are three paper types we usually use in business cards:

  • Thin coverstock,
  • A thick one, 
  • Thicker stock.

Thin coverstock:  The typical options are either 80# gloss cover and 100 lb gloss cover;

Thick cardstock could be one of the following: 12-point cardstock, 14-point cardstock and a 16-point cardstock

Thicker options are available as single-layer cards, or even multilayer-multicolor options. Thickness options are 18-point., 32pt and even 38pt thick.

 

Cardstock options for Home Office Business Card Printing

Most of the home-office laser or inkjet printers won't be able to handle the stock that is traditional in commercial printing applications.

At stores such as Office Depot, you will probably find thinner stock, maybe "index" stock, or 60# cover that will result in very flimsy cards, which depending on  your goals, might not fulfill your expectations.

Make sure to compare the prices of stock, consumables of your printer and your time before making a decision to print-at-home.

 

Should I make cheap business cards?

100 lb gloss cover business cards (at least as we make in ColorCopiesUSA) feels great, and it doesn't seems cheap.

It is all a matter of imagination. And when you have a business where you need to give cards to many people (some marketing targets are reached after a flood of ads or, in this case, business cards). Anyway, remember that 100 lb gloss cover is a cardstock, not a thin paper.

 

Creative business cards

Thicker business cards?

Standard business cards are made in 14-16 point cardstock. Thicker cards mean durability in time. When you want to create a great quality product, to use in special moments, like give a treasure, thicker cards is your choice. Of course, if you've got a clever card, a shock effect can be produced, so impact is greater.

Not decided yet? Call us for help!