This product depending of the intended use, can be used as a brochure and as restaurant menus as well.

Brochures as Sales and Marketing Materials

Why are brochures important for a business?

Brochures are a great way to introduce your company to existing clients, prospects, and even lost clients. When you share information about your products, service, ideas, and ways to advance other people's future, your brochures become very effective for you, and useful for your clients.

A brochure can be found by your clients even at a future time, and still, trigger them to act and consider your company as a good source of opportunity.  

usually printed on paper or cardstock that get used for different purposes.
Sometimes, according to geography, some people know them as "pamphlets" or "leaflets"

Custom Brochure Printing

There is not a standard as of what information and data to include in a brochure, so within the 6 panels of a tri-fold brochure, there are plenty of opportunities to customize the message and guide the readers in an effective way.

Information that is typically part of a brochure: What type of information is usually included in brochures?

  • Corporate and Brand Identity is a must.: Introducing your company to prospects in the proper way is essential.
  • Sales Brochure: Many brochures contain pre-sales  and ordering information
  • Support and Professional Service Brochures:
  • Technical data: Sometimes the brochure will become a thank-you piece for orders placed, and a reminder of where to find resources and /or services for the product or service transacted
  • Sales literature and specifications
  • How-to documents
  • Product information that is not as detailed as that you would expect it from an instructional manual, but accurate enough to serve light technical data
  • Promotional Offers: You can advertise discounts, bundles or push new services that you offer. 
  • Credibility: Every time there is an interaction with your audience, you want them to view you and your company as an authority in the topic. Testimonials, awards and industry recognition is information that you always want to share in your brochures and website.

Distribution of Brochures

A good strategy to distribute your brochures and get them to the hands of your targeted audience is essential at the planning state. 

Good planning will help you determine the ideal number of pieces to print and will help you to design your brochure so that it generates the impact that you are looking to obtain.

As part of the content and use planning, the distribution opportunities are important, If you are sending brochures by mail, you will need to budget for that expense and maybe order envelopes to insert the brochures. 

If the distribution is at a trade show, you might need, in addition to the brochures, a way to grab the attention of visitors so that they become aware of your exhibit and decide to stop at your place.

if the brochures are to be distributed at points-of-sale, make sure that you provide brochure holders. 

Simple details can make your campaign successful or to become a failure.

About brochures

Typical Size of Brochures: There are 3 typical sizes that are used commercially. Those sizes are letter size, legal size, and tabloid.
The most popular size is letter size, equivalent to 8.5"x11" and a close sibling of the A4 International size.

Restaurant menus are usually printed on 11"x17" paper because that creates additional room for pictures and details.

Brochures for properties are usually printed on heavier cardstock. They are fancier in the eye of the clients.

Critical information to have in your Brochures:

  • Headline: A powerful headline that tells the story and is welcoming.
  • Product / Service Data about the product or service that you are offering,
  • Contact information both for electronic contact and physical address, and a clear arrangement of the information.

Stock for brochures: Most of the time, people want the brochures printed on glossy stock, such as 80# gloss or 100# gloss text, being the latter one the most popular. 100# gloss text has a professional look and feel and it holds straight to the reader.

Folding of brochures: This is an interesting area of knowledge since you can accomplish different effects in the audience by designing your brochures differently.

The classic folding for a brochure is a tri-fold, which is typical for commercial and business brochures, where the company presents the products and services that they provide. 

Another very interesting use of a different way of folding brochures is when you want to present information that needs to be in a certain sequence. For example when there is a step-by-step set of instructions, a Z fold could be very helpful. Just based on the way in which the document folds, you are guiding the audience to follow a certain reading sequence that in turn, helps the audience take advantage of the information printed. Think about "how-to" questions when assembling a product, or when following steps to achieve a certain result.

 

Z fold brochures are ideal for some applications. This picture shows a multi-fold- in z style

Z-Folded Brochure above

picture of a brochure/menu folded in double parallel fold

About Restaurant Menus

Restaurant menus clearly have a different use than commercial brochures, but when you think about them, the reason they exist is pretty much the same.

The secret about menus: The menus are usually promotional documents that let clients to know which products are offered at a certain restaurant. Those promotional pieces are often used at the register as well to place orders. 

Information in menus: The information in these documents has to be well thought and very accurate. Organization of the information, the flow of images and data are crucial to a successful menu. ColorCopiesUSA has an enormous amount of expertise in this field. Take advantage of  it using our graphic design services. Ask our sales team about optimal graphic services for restaurant menus.  

Typical sizes of Menus: Menus are mostly ordered in one of these 3 sizes: 8.5"x11", 8.5"x14, 11"x17".
Because of the amount of information that menus carry, the most popular size is 11"x17"

Stock used for menus: Menus get delivered to more prospects so a good option for menu printing is to use a 24# paper (60# paper). When there is a requirement for high-definition images and where the printed pictures can make a difference in the client's eyes, glossy paper is recommended. In that case, 80# gloss text paper is usually a good option.

Feel free to call us with any questions or concerns about the use of brochures or menus

 

 

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