Memorial Day. A day to remember, honor and mourn

This is the day when we honor and mourn the military personnel who have died in the performance of their military duties while serving in the Armed Forces. This year it is celebrated on May 31st, 2021 in the US

Memorial Day. Remember and Honor
Memorial Day 2021. Let’s remember and honor those who gave it all

Before 1970, this solemn day was observed on May 30th, but since then we observe it on the last Monday of the month of May.

Many of you might be visiting cemeteries and remembering those who served.

Others will be thankful to those who served and helped keep , send love to their families and unofficially celebrate the start of the summer season, which I am sure we are all looking forward to.

Barbara Maranzani, in an article in History.com tells about 8 things that you might not know about Memorial Day.
I’d like to share the highlights:

1 – The first commemorative Memorial Day events were only held in the 19th century, but the practice of honoring those who have fallen goes back in time to the ancient Greeks.

2 – It was General John Logan, commander in chief of the Union veterans’ group known as the Grand Army of the Republic, who issued a decree indicating that May 30 should become a nationwide day of commemoration for the over 620,000 soldiers killed in the Civil War. Logan suggested to lay flowers and decorate graves.

3 – Only in 1971 it became a Federal Holiday

4 – For the first 50 years, the commemoration was limited to the Civil War dead. Only after the 1st World War, the commemoration was extended to all of those killed in wars.

5 – Did you know that there’s a Uniform Monday Holiday Act that went into law in 1968?

6 – The name of Memorial Day started being used in the 1880s, but at the time the holiday was officially known as “Decoration Day”

7 –  It’s unclear which town was the first one to recognize the day but President Lyndon Johnson signed legislation declaring the tiny upstate village of Waterloo, New York, as the official birthplace

8 – There’s a tradition of wearing a red poppy on Memorial Day, that began with a World War I Poem

9 – On Memorial day, the American flag should be hung at half-staff until noon, then raised to the top.

10 – All Americans are encouraged to pause for a National Moment of Remembrance at 3 p.m local time for a minute of silence.

Memorial Day is Coming – Printing Ideas for Memorial Day Sales and Events

feather sign
5 Printing Ideas for Memorial Day Sales and Events

Running a Memorial Day sale, promotion, or event is a great way to build your business’s brand while participating in honoring the tradition. Let’s look at 5 ways businesses can promote their Memorial Day sales.

  1. Window banners

The most important key performance indicator for a brick and mortar business is the number of customers that come through the door. Increasing customer inflow can be achieved in a variety of ways, but an effective window banner will make customers act like moths to a flame. Mattress companies, known for having Memorial Day sales, use banners in their windows to raise interest. Your window banner needs to be attractive enough to catch the attention of passersby, yet convey a succinct and potent message that will stick with them.
Memorial-Day-sale

  1. Popup banners

Pop up banners have a similar effect to window banners, but have the added benefit of placement outdoors or in a key area within your store. Some popup banners can move with the wind, thus providing eye-catching motion. Car dealers use a type of pop up banners called feather signs as well, and you can too, regardless of the type of business. Get your message across to people that will be driving by your establishment in the days leading up to Memorial Day.

  1. T-shirts

T-shirts are a mainstay in the promotion department. You can stick out by creating shirts that are tied to the Memorial Day theme. Bonus tip: Create a shirt design that someone would want to wear beyond the holiday; a shirt that isn’t too salesy or promotional in nature. A t-shirt that people will continue to wear after Memorial Day will be a walking, living, breathing advertisement for your business for days and months to come. Feel free to use just enough humor or creativity to make a shirt that will match the qualities you want your brand to convey.

  1. Mugs

Mugs, similar to t-shirts, are something that people can hold onto for a long time. The right design can make your mug a favorite for your visitors. Perhaps they will choose to take your mug along to work with them in the morning, filled with their favorite coffee. How about a juice cup for people that either don’t drink coffee or would prefer to have the alternative?

  1. Menus or catalogs

If you own a restaurant, a custom Memorial Day menu can create interest in your establishment. Special pricing and unique menu offerings can draw patrons that will be looking to spend time with their friends and loved ones on the 27th. If you would like to get more out of the menus, create a week-long special menu that focuses on the holiday. Coupled with some advertising, you can draw patrons and use other promotional materials to generate repeat customers.

Memorial Day is an important holiday for the history of our country. Participate in the festivities by showing your target market that you share in the commemoration while putting your best foot forward. Attract customers by giving them something that will place your business at the forefront of their mind.