Tips for Thanksgiving Day Event, Catering, or Sales Promotions

If the last few years are anything to go by, the upcoming Thanksgiving Holiday should prove to be an exceptional season for many eateries across the motherland. According to a report released by the National Restaurant Association, close to eighty million Americans will be dining out or requesting take-out meals on Black Friday and Thanksgiving; and this is a number that is expected to continue rising in the next few years.

For many entrepreneurs in the service industry, the Thanksgiving craze tends to be a two-edged sword. The increased business is certainly welcome, but striking the proper balance between marketing and ensuring that they are properly staffed often ends-up being more challenging than initially anticipated.
The following are quick tips to help you prepare for this holiday:

1. Offer a Regular Dinner or Holiday Dinner Package

By now you already know that the holidays are a busy season. Many homeowners do not have enough time on their hands to prepare any decent family meal. In addition, many locations across the country are experiencing snowy and cold weather; a factor that makes it hard, if not impossible to get to the local mall to do some last minute shopping. And given that this is a time when most families host friends and colleagues, it means that most homes now have more mouths to feed than is normally the case.

Fortunately for your clientele, you can try and simplify their lives by providing them with recently prepared meals. Provide meal packages that can be delivered to the customer’s doors or that can easily be picked by the customers on their way home from their places of work.

You can choose to provide the clients with two sets of packages: for instance, you can have a standard dinner that can feed between four and five people, as well as a holiday dinner. The latter should comprise of festive Thanksgiving food items like pies for dessert, roasted chicken or ham, fresh rolls, salads, and veggies.

Limiting the number of available options means that you can easily stock these items in advance, and then easily combine them for each new order placed by a client.

2. Organize a Thanksgiving Holiday Kick-off Get-together

There is no better way to usher in the holidays than to host a party that can also be used as an avenue to promote your restaurant. You will not have to go overboard with the party preparations as the best and most memorable parties are those that have happy attendees and well thought-out themes.

The one thing you need to do is ensure that no one leaves your holiday party without a holiday promotions calendar. You can also partner with another business, like Color Copies USA to print gifts and prizes to be handed to all the attendees. This can include but are not limited to:

  • Door hangers
  • Promotional items, e.g., t-shirts, caps, and mugs with the name of your restaurant boldly imprinted on the item
  • Banners
  • CDs/DVDs of the party
  • Retractable banners
  • Color brochures

This particular strategy is ideal for eateries that are looking to create an email marketing list that they can use to communicate with potential and existing clients. Many party attendees will be more than willing to provide you with their email addresses in exchange for a gift item.

3. Provide Retail Relief

A recent survey conducted by the National Retail Foundation indicates that close to sixty-nine percent of Americans will go shopping at some point between Thanksgiving and Cyber Monday, with Black Friday being the busiest of the five-day holiday period.

This is a day when more than 115 million people across the country will leave their homes to participate in the holiday madness. Given that they will naturally have the day off from their usual work-related activities, you can provide them with lunch specials to help them relax after queuing for long periods.

Conclusion

As your restaurant teams start making preparations for this holiday, ColorCopiesUSA recommends that you also share these special events and promotions via your email marketing lists, company website, and social media accounts.

Terrifyingly Creative Halloween Event Promo Ideas

With the holiday season just around the corner, you may be wondering what kind of things you can do to make your Halloween party the best it can be. If you are a retailer, you are racking your brain thinking of ways to attract Halloweens to your Halloween sale or special event. Here are some terrifyingly simple ways you can make your October 31 eerily successful.

Invitation cards

Of course, step one is to let everybody know that there’s a something to be celebrated in the first place. If you’re throwing a party, have a Photoshop savvy friend help you design invitations with any Halloween motifs you like. Then print the invitations out and send them to as many people as you can. The more the merrier.

We also have SPECIAL personalized Halloween card printing available. These cards are printing on thick cover stock and folded and are personalized with your own images and message. Perfect for your special event or business promo mailer.

Party Favors / Logo Promo

Print out an interesting design on a small paper bag and fill it with all of the office supplies that you’ve stolen from your coworkers over the years. Or, more in line with the spirit of this holiday, you can fill them with candy and other goodies. For those who lack a sweet tooth, consider filling these bags with coffee or something else they might like. Your imagination is the limit here. You can also try giving out advertising logo promo / ad specialities like these.

Mailers

Here’s one for the small business owners out there. The holidays always put people in a good mood, and if you let them know that you’re in on their excitement, they’ll be inclined to pay you a visit. Just let them know you’re celebrating too with a well-designed direct mailer. Don’t forget to print other Halloween themed promotional materials like banners and signs for your storefront. Speaking of which…

With all the ways that you can celebrate the ‘rousing of the spirits’, you may be at a loss as to how to ‘display’ your appreciation for their macabre charm. Here we’ll lay out a few intriguing ideas relating to using banners and signs so that your party will have your guests screaming. If you’re working on Halloween this year, don’t worry. These ideas can be put to use in professional environments as well; feel free to use them as promotional ideas. Anything that gets people in the spirit will help no matter the occasion.

Banners

This is the ultimate in celebratory print materials. What better way to commemorate the passing of a season than with your message strung end-to-end across your living room? Of course, this is also a great way to promote your business. Especially if you run a Halloween outlet of some kind, selling costumes and so on, one of these will be a necessity.

So there you have it. There are many more ideas to be explored besides these as you plan for the holidays. In any case, don’t forget to celebrate somehow. Your imagination is the limit, but here are a few more ideas in brief to close things out:

  • Fliers with Halloween-themed promotional materials
  • Themed door hangers
  • Special menus or drink lists

If you need help preparing for your special Halloween party or event, don’t be scared! Just pick up the phone and rely on the friendly printers who care – Color Copies USA – we’re ready to make your Halloween promotions a success!

Call us at 877-421-0668 to place your order early before the holiday rush begins!

Happy HALLOWEEN!

Make Your Printing Project ‘POP’ with These 6 Printing Ideas

Six Printing Techniques That Will Make Your Print Project Stand Out

Do you remember the good old days when the most exciting thing you could do to make your printing stand out was to print in color? Printing technologies have evolved over the last 20 years to create commercial presses that are faster and reproduce more sophisticated graphics. Whether it’s a fancy wedding card or a textured business card, 21st century techniques give us wonderful printing ideas to make our projects ‘pop’ and help us to communicate in ways never imagined before!

Printing techniques have also led to the rise of creative industries such as 3D printing, advanced graphic design, press printing, and photo printing just to mention a few. If you are looking for ideas for an eye-opening new business card to make your new prospects say ‘WOW!’ or a slick new way to package your product, there are many amazing new ideas to select from. Let’s discuss some of these printing techniques and ideas that you can rely on to make your print project stand out.

Six printing techniques that are cheaper and easier than ever to use on your project include:

1. Embossing
2. Spot UV – Flat or Raised
3. Foil Stamping
4. Feather Signs
5. Die Cutting
6. Varnishing and Soft Touch Matte Lamination

1. Embossing

This technique of printing has a different technique called debossing. This method of printing involves a press, a metal plate, and a counter. Once a plate is made, it is put on the press and the paper that is to be printed on is laid in between the plate and the counter. Pressure is applied to the counter pushing the paper into the plate to achieve an extrusion. Security features on documents such as official seals use this technique to make impressions on paper.

In debossing, the opposite happens on the paper. The paper achieves print impression in the form of an intrusion or depression. To achieve the best print results when using this method, we need to have sufficient spacing between characters.

2. Spot UV – 3D Spot Raised UV

Whenever we hand someone a product catalog or a business card we expect them to last longer in their hands so that they can achieve their marketing purposes. Spot UV is a post-printing coating technique that adds extra shine and protection to a print job. The technology uses UV light to add the varnish that coats a printed cardstock or plain paper.

Spot UV the varnish is commonly used to cover full-color paper items, locking in their color and making the print work shine. Spot UV also acts to protect the print job from damage by moisture or dust scratches. Magazine cover pages, business cards, wedding cards and event tickets are some of the materials that require Spot UV printing.

3D Spot Raised UV applications the amount of varnish applied is physically visible. It is usually about 50 microns thick and your naked eye will see it, and your touch will feel it. This application is mostly used to enhance embellishing of the piece. The positive visual effect on business cards is amazing!

3. Foil Stamping Innovation


Typical printing techniques are not able to achieve a silver or gold finish. Silver or gold print jobs are unique because they have that memorable ‘gilded’ or ‘shiny’ property that evokes precious metal. Foil stamping can be used to make silver or gold prints. This technique can only print vector images or outlined fonts. This method is preferred when printing invitation cards and covers of books.

NEW IN THE INDUSTRY: Since about 1 year ago there is a digital technique that permits to apply foil stamping on the fly, without the need of a die. You can now order a set of business cards with foil stamping without the requirement of producing a metal die, which creates endless opportunities for your invitations, business cards and other marketing pieces

4. Feather Signs

In case a print project is for outdoor use, a preferable method of printing would be feather signs. Feather signs are large cloth-like print jobs that are preferred for the outdoors. A large format printer is used to add text and images on printable vinyl materials.

5. Die Cutting and Laser Cutting

Die to cut is the process of chipping off irregular shapes in cardstocks or paperboards through the use of dies. The technique creates print impressions on paper by extracting shapes from the stock. To use this method one can make unique dies or use custom dies such as a square with two rounded corners.

6. Varnishing and Soft Touch Matte Lamination

Varnishing, like Spot UV, is also a post-print technique that can be used in making a print project stand out. The method uses a liquid called varnish to achieve a glossy, matte shine or silky on a printed cardstock. When the varnish coats the entire area of the print job, that type of varnishing is known as flood varnishing. This technique can also let you highlight specific areas of your print project.

An alternative to varnishing is the use of hot-applied matte lamination, suede finishing that everyone loves. 3D raised UV contrasts so nicely with the suede finishing that makes one of the most elegant combinations that you can currently get.

All these printing techniques can be used to make your print project unique and attractive. In combination, they can really make your project stand out from the crowd. Applying these 6printing ideas will let your imagination soar and your printing project ‘POP’!