Will trade shows really bring value again starting in 2021?

Attendees go to trade shows to learn about the industry and be at the head of new trends. Exhibitors want to create awareness around their services or products and see how their peers are positioning themselves as well.

The hot sauce is that buyers prefer interactive, visual, and multisensory experiences at trade shows. The cherry on top goes to connection.

Trade-Show Value Proposition:
Attendees Learn and  Vendors Build Awareness

There is huge value in in-person meetings at trade shows, and we believe that trade shows are not going anywhere, but it is important to observe what is actually happening.

Growth has been the outcome of win-win events!
Trade shows have played a significant role in B2B,  since this digital-centric century started. Year after year, there had been a sustained growth of the business generated, until Covid-19 and year 2020 arrived.

The big trend:
The following graph, which covers not only trade shows but trade magazines and other advertising venues, tells the story of the impact that Covid might have for years to come. In 2023 we might see levels of exchange similar to what we saw in 2013.

Should your organization return to in-person trade shows when they become possible?

Our clear answer is YES! The US trade show industry will be back faster than what the forecast indicates (our vision) .

Watching over a computer won’t stimulate you enough to take action and figure out your future actions. As soon as trade shows start to become “available”, we are jumping into them right away.

New Insight: 57% of Attendees to shows indicate that they learned and gained new skills.

Bernardo Szulanski, from Quiken explains that there are five strong reasons to keep being active in the trade-show  business world:

  1. It’s human nature to do better in the context of person-to-person interactions: People interacting in the business world find better opportunities to collaborate and do business, especially if they don’t know each other
  2. Social networks do not replace in-person meetings: Social networks are a great tool, but nowhere efficient as traditional meetings. To close a deal, we need information about the product or service transacted, but full trust. Non-verbal language can build strong bridges between individuals that could be completely missed in electronic communications.
  3. VR (Virtual Reality) is becoming amazing! It still can’t match the excitement generated in meetings, touching goods, and building possibilities.
  4. A trade show tells a story: Just a few hours after you’ve arrived at a trade show, you get a sense of what’s new, what’s trendy and what’s out of luck. There’s no other way to experience such input and have a good time meeting people, products, and learning.
  5. Ever wanted a dedicated audience and dedicated support? At our place of work, an incoming email, a text message or a phone call can change our course of action in a snap. At trade shows, both attendees and exhibitors are 100% focused, leading to more business opportunities.

How to make the most out of your trade show?

For Attendees
  • As an attendee, carry business cards. This “old-fashioned” still makes it more personal and easier on both ends to follow-up.
  • As an attendee, take notes, pictures and recordings.
  • Carry brochures and documentation from the floor of the show. “send me an email” is usually very ineffective both for the exhibitor, but mainly for you. You might be missing a big opportunity to consider a good or a service.
  • You should always assess for the quality of exhibitors.
For Exhibitors
  • Authority Power: Just for being there, you are seen as an authority in the matter. That represents a huge advantage in the marketplace.
  • Firepower! As an exhibitor, make sure that your most experienced team members, including sales and management, are available at the event.
  • Comfy: Make visitors feel at home. Nice graphics, decor and a coffee bar can make magic happen
  • Look and Feel: Use different types of graphics and illumination. Posters, fabrics, LED,  and digital signage should be part of what’s available at your booth.
  • Be Thankful: Not only small promotional giveaways and gifts bring prospects to your booths but,  they can become a conversation point.
  • Database and Data Analysis: Get cards or scan badges from your visitors with a meaningful purpose and have your team save time to make notes! Information leads to closings. You can then measure your ROI.
  • Collateral: Your brochures, business cards and product samples should always have clear contact information. We suggest you purposely leave white space for writing so that your visitors take notes.
  • Branding: It is frequent for exhibitors not to properly identify samples. It is always good to mark the packaging, and the products themselves.
  • Buying Authority: Keep in mind that you’ll mostly meet top executives and decision-makers at the show, which saves you so many efforts in your follow-up steps
  • Follow-Up: Yes…. this is the key to round-up all of your hard work
  • Cheaper:

Conclusion

2020 brought enough discouragement overall to the business world. Many of us might have joined virtual events and learned what is possible, what’s not, what works, and what does not.

How engaged did you become in the virtual world? Did we take action as attendee? Did the organizers take meaningful action to the point where it was all worth it? How easy or difficult was it to understand the context?

Covid is slowly on its way out. Winter is over.
Spring and the new opportunities are expanding and so, all of the business activities that we used to enjoy and crave.

It will take some time for it to come back as the forecast says, but being there from day one will open the door to all of the benefits that trade show business and exchange have.

Drop us a few lines sharing your thoughts specifically about this topic.

See you soon.

 


Sources: Statista    / Quiken / Forbes

 

 

Create a 4ft x 10ft or 8ft x 20ft Vinyl Banner and Know How it will Look Like in Real Size When You Visit Our Office

Here are some ideas on the topic of how to make sure that the #dimensions of a #banner that you are planning to order for your upcoming event or for permanent display, are right for your project.

Should you work on a plan on how to display the banner where the event will take place?

 

YES YES YES!

I know…. you might not consider yourself an engineer nor an architect, but you are the host of this event; this very significant event! It might well happen that you will be in the room where your banner will be displayed for a long time, and you want to make sure that you’ll like what you see!

pull-hair

A well thought plan should take care of several aspects. Here is a suggested list of areas where to look at. This list is in no particular order of relevancy. It is just a suggestion of aspects that we look at when we are helping our clients put an event together

  • Does the vinyl banner need to be visible all the time?
  • Is there a specific purpose for the banner to be displayed? – Is it advertising? Does it show the way to a room? Does it provide support for a live event?
  • Would you want the attention to be centered on the digitally printed banner or on something else that is going on?
  • Will the sign be visible by foot traffic or from vehicles circulating?
  • Are there any  spots that could favor visibility to either walking individuals or vehicle traffic?

TIPS TO PREPARE FOR YOUR VINYL SIGNAGE

  • Visit the place where the event will take place.
  • Mentally rehearse the progress of the event. Imagine the guests arriving, parking, attending lectures, attending
  • Identify a color scheme that will fit and still allow your sign to get noticed.
  • Identify the key information that your vinyl banner must show. Our suggestion is that you work with one main message and a secondary message if really necessary.

At our show-room we have a real-size banner that shows different banner sizes up to 4ft x 8ft. That real-size example is permanently exhibited. Just come into our office at 140 NE 32nd court, Oakland Park, FL to get a real sense of size, and to discover more applications that can help you grow your business.

 

Writing a report can be difficult work, however it is not best essay writing service 2020 impossible.

Business Yard Signs: They are all over the place!

– Did you just say “Yard Signs”?

Yes I did!  I fact I’ve been looking and talking about yard signs a lot lately. You know, it’s the election cycle that brings lots of those in front of your face…. everywhere….. but they are there all the time!

Why are business yard signs used all year round?
For just one simple reason. Yard signs drive people into taking action. Like it or not, all of us look at them when they are out there.
Don’t get me wrong; when there are 10 of those at a corner promoting 10 different candidates… forget it. That’s too much clutter.
But when used wisely, yard sign can make your business feel it.

When I say “your business will feel the effect of yard signs” I mean that even when you put out a yard sign to promote a garage sale or something like that, what’s behind that, is in reality some sort of business transaction that you expect to happen…..

What is a Yard Sign?

Yard signs are also known as lawn signs, bandit signs, placards or road signs. These are small advertising signs that, are placed on the lawn so that people or vehicles circulating will see the advertising pieces.

picture showing dozens of yard signs and lawn signs
Dozens of yard signs and lawn signs saturating the message. Credit to the Tennessee Beacon Center

This year we’ve seen a tooonnnn of yard signs that express support for one or another of the political candidates running for office, judges running for benches and local representatives such as city councils.

picture of yard signs with creative messages and graphics
Business Yard Signs can be creative and unique.

What are Yard Signs made of?

Yard signs are made out a plastic material called coroplast,which is a plastic sheet that is hollow. Because of the constructive method, it is very strong. The plastic walls that links both faces of the board give to it an incredible mechanical resistance and strength.

The small pipes that are created in the sheet are usually called “flutes”. Since the yard signs are usually kept in place by inserting a metal H stake in the flutes, it is always important to understand if the sign that you need requires vertical or horizontal flutes

H metal stake to hold a coroplast yard sign
The metal stakes fit in the flutes on one end, and are pushed into the ground (usually by pushing with the foot) on the other end
picture showing a coroplast sheet explaining how it is made and why it is so strong
Whether a 4mm or a 10mm board, the structure remains the same and you can see how its built

How do yard signs get printed?

There are three methods that are the most popular or maybe four if you will consider hand writing.

  • Vinyl letters cut and adhered
  • Printing on vinyl film in a poster-size-large- format printer and laminating it to the coroplast
  • Directly printing on the coroplast on what’s called a “flat bed” printer.

Which are the Typical Sizes of Yard Signs?

The most popular sizes are 18″x24″ and 12″x18″

During the political periods, you can see larger signs made out of coroplast. In those examples, the sign company will build a custom wood structure and the coroplast will get stapled or screwed to it.

“Shapes or business yard signs”

These are usually rectangular, although they can be made in any custom shape, thanks to the use of sophisticated router cutters.

We look forward to hearing your comments!
Till next time!

 

 

 

Halloween Spirit with Creative Labels

Tic Tac, Tic Tac…..

The clock is ticking and we are just a few days away of Halloween, which probably means that most of you are putting together the best ideas and best decorations for Halloween.

Halloween celebration and the marketing related to the day are big here!

I don’t know how Halloween is celebrated within your community (In fact I would like to hear from you!), but my experience in this area, South Florida, is that children and their families have a ton of fun when planning for this day. Even those adults with adult children get ready.

Going to the candy store, buying candy containers and putting together a nice decoration of the homes and the yard are a part of a tradition here that cannot be skipped.

Even HOAs will “rule” on how to celebrate and create the safest conditions for the comunities as a whole.

If we were to talk about how businesses celebrate, that’s a whole category in itself. We’ve seen greeting cards, scary flyers, postcards and even surprise gifts as part of the celebration.

But what caught our attention were the labels! It used to be that printed labels would have regular shapes, such as either square or round. The fact that we can now provide them in any shape or size or color creates a wave of creativity that we had not seen!

Examples of creative labels for Halloween.

This is a great example of a creative label. In this case the creation is by Mark Chipkin and the size of the label is 2.25″x4″, which makes it ideal to be stuck on a chocolate bar, on the front of the plastic bag that you might be using to put the pack of candies together.

example of halloween label 2.25"x4"
2.25″x4″ shaped label ideal for Halloween

Here is another great example on how to make the Halloween night even more fan, and take an extra pleasure when getting the stuff together.

2"x2" Halloween label

2″x2″ Halloween label

 

This other example Brianna wants to make her community so much more open and friendly, came up with this idea where she created so many Halloween related cliparts which were placed as part of the giveaways.
This is a great example of how to build community and have fun!

 

friendly halloween label
Make your community friendlier by getting to know each other

Share with us what is special about Halloween for you

Till next post!