5 Clever Ways to ‘Get the Word Out’ in 2022

Loudspeaker with "Word Out " message to indicate that you can get more clients
Get your word out. Your new clients will thank you for being there for them

Whether you are starting a new business, or you’re an established business owner, it’s important to get the word out to generate more sales. If you struggled to increase brand awareness in 2021, a new year means new, improved marketing strategies. There are many ways to get creative. You can choose from traditional advertising, such as large format signs and postcard magnets, to digital advertising, such as email marketing.

Blending both digital and traditional marketing strategies is integral to the success of every business. To help you get started, we have compiled a list of 5 clever ways to get the word out in 2022. Don’t forget, when you need marketing materials, look no further than Color Copies USA. Let us be your one-stop-shop for signs, banners, posters, brochures, and much more.

Printed Decals

Another great way to get your brand in the public eye is by using printed decals. If you don’t have a lot to spend on traditional marketing efforts, decals are an affordable, yet effective investment. They are also a great way to get your brand out in a fun and informal method. You can give away branded decals while attending trade shows, when customers have made a purchase, or at special events. If you want to monetize your printed decals, consider selling them at your store.

Direct Mail Marketing

Direct mail marketing, also called every door direct mail (EDDM) is an effective marketing strategy that utilizes the bulk mail service offered by the United States Postal Service. While it may seem old-fashioned, it’s an ideal way to get the word out about the company’s grand openings, special events, and huge sales.

EDDM is designed to allow business owners to specify demographics, including age, household size, and income. As a result, it isn’t considered a blanket marketing tactic, as you can choose the best mail route to generate leads, excluding the routes that do not have your target demographic. At Color Copies USA, we will produce high-quality catalogs, flyers, brochures, menus, and more to distribute to local neighborhoods. Our online printing service makes it easy for you to order almost any printed piece that your business needs.

Postcard Magnets

Another unique and fun way to promote your business is through postcard magnets. They can be placed on refrigerators in residential and commercial spaces, desks, or virtually any metal surfaces. Utilizing this method means that your brand will constantly be in the face of prospective customers. Get creative with your postcard magnet designs, so people will want to showcase them, and don’t forget to include clear CTAs. You can choose from a beautiful, pre-made template or a custom design. We’ve got you covered no matter which you choose!

Large Format Signs

When you’re ready to go big, let us help you create large format signs with our advanced printing technology, using a variety of ink and finishing options to get your message across. As the name suggests, large format signs are printing designs on large paper and other materials. Some examples include:

  • Vinyl banners
  • Yard signs
  • Aluminum signs
  • Billboards

Feather Flags

Advertising banners, such as feather flags, can go a long way in promoting your business, or a special event. When placed in a high-density location, you are sure to capture the attention of several interested passersby. If budget is a concern, you can opt for smaller, pre-printed flags that won’t cut into your budget. Or if you have the means to go big, you can choose extra-large feather flags that will generate lots of leads, but at a higher price. Whether you choose affordable or expensive, you are sure to generate leads with an advertising banner.

Contact Color Copies USA

When you need any printed materials, there is only one place to visit. Our online printing service simplifies the production of posters, banners, color copy printing, multipage catalogs, and more. We can produce any form of marketing material your business demands, fully customized to your specific requirements. Use this material for:

For large-format signs, postcards, menus, and more in Fort Lauderdale, contact Color Copies USA. Call toll-free at 1-877-421-0668 to get started. We are a professional online printing services company managed by well-trained staff and helpful, friendly customer service. Your call is always welcome.

Top 5 Holiday Print Marketing Ideas to Increase Sales

Shopping season 2021, Top 5 Holiday
A healthy shopping season should include personalized items such as holiday cards, and mail massages

The holiday season is in full swing and now is the time to increase sales and grow your customer base. But, with increased competition among retailers, asking customers to choose your services or products has never been harder. Here are the Top 5 holiday print marketing ideas to get you ahead of the curve. Increase your holiday sales and gain a competitive edge over the rest of the industry with any of these quick print marketing tools.

#1 Retractable Banners.

Retractable banners are a fantastic way to build your brand, make an immediate impact, and drive more traffic through your doors. They’re ideal for holiday sales events, trade shows, and pop-up stores. Our Deluxe Retractable Banners are made for long-term use. Lightweight and durable, you can use them again and again at in-store events or outdoor venues.

They come with a cushioned carrying case and take less than a minute to set up. The graphics are color printed in high resolution and can be easily replaced when you’re ready for the next holiday marketing campaign. Our convenient, quick turnaround time (2 days plus shipping – rush services available) can get this great holiday marketing tool in your hands in no time at all.

#2 Holiday Cards.

You might be wondering why we think this is a top 5 holiday-print- marketing idea. However, they are an elegant way to put your brand in front of your client along with their friends and family. Our holiday cards are a great resource for continuing the connection and promoting your brand. Even with the best communication strategies, some customers will fall through the cracks and may not hear from you as often as they should. A holiday card is a simple gesture that takes the focus away from business and puts it on the relationship.

These 5″x7″ cards can be customized with templates in our studio design tool at no extra cost. They take only 3-4 days to print meaning you still have time!

#3 Mail Campaign Using EDDM®.

Every Door Direct Mail (EDDM) makes it easy for you to send custom color printed mailers to neighborhoods that you want to target without the need to buy mailing lists or do the hard work involved in the traditional Marketing Mail (Bulk Mail). With EDDM®, you get your holiday flyer sent to each address on the chosen postal routes. The Postal Service™ delivers your piece directly to most of these residences within 1 day of processing and there is no need for presorting or carrier route preparation. With stronger-than-USPS™ postage and automation prices, EDDM® is a great new way of communicating with your potential customers.

#4 Vinyl Banners.

Use one of our cool vinyl banner templates to create dynamic graphics. Our templates help you quickly create banners through our online design tool, where you can fully customize your banner easily! We use high-definition printing with vibrant colors and UV -protected vinyl to ensure your banners resist fading. These weather-resistant banners are perfect for promoting holiday sales, events, or informing customers about upcoming events.

#5 Business cards.

What’s wrong with a business card? Nothing at all! In this digital world, a custom-designed, full-color printed business card is still very relevant. You leave with your potential client a little piece of you. There is an intimacy there that cannot be duplicated with an email blast. Let us print for you the ultimate form of self-expression with a custom-designed business card.

There is an endless list of options for you to choose from. Not only that, but we offer quick turnaround times so you can be sure to have your cards ready for that next holiday event. You can even get some business cards on the same day! Let our team help you create the perfect card to fit your brand. You will soon see why this sleeper maybe should be #1 of the Top 5 Holiday Print Marketing Ideas!

Color Copies USA is a family-owned and operated full-service printer located in Oakland Park, FL. We have been offering custom-designed printed materials since 2004. Click here to visit our site and get started on designing your own custom-printed piece. You can also reach us toll-free at 877-421-0668, or stop by anytime at 140 NE 32nd Ct, Oakland Park, FL 33334.

Halloween Spirit with Creative Labels

Tic Tac, Tic Tac…..

The clock is ticking and we are just a few days away of Halloween, which probably means that most of you are putting together the best ideas and best decorations for Halloween.

Halloween celebration and the marketing related to the day are big here!

I don’t know how Halloween is celebrated within your community (In fact I would like to hear from you!), but my experience in this area, South Florida, is that children and their families have a ton of fun when planning for this day. Even those adults with adult children get ready.

Going to the candy store, buying candy containers and putting together a nice decoration of the homes and the yard are a part of a tradition here that cannot be skipped.

Even HOAs will “rule” on how to celebrate and create the safest conditions for the comunities as a whole.

If we were to talk about how businesses celebrate, that’s a whole category in itself. We’ve seen greeting cards, scary flyers, postcards and even surprise gifts as part of the celebration.

But what caught our attention were the labels! It used to be that printed labels would have regular shapes, such as either square or round. The fact that we can now provide them in any shape or size or color creates a wave of creativity that we had not seen!

Examples of creative labels for Halloween.

This is a great example of a creative label. In this case the creation is by Mark Chipkin and the size of the label is 2.25″x4″, which makes it ideal to be stuck on a chocolate bar, on the front of the plastic bag that you might be using to put the pack of candies together.

example of halloween label 2.25"x4"
2.25″x4″ shaped label ideal for Halloween

Here is another great example on how to make the Halloween night even more fan, and take an extra pleasure when getting the stuff together.

2"x2" Halloween label

2″x2″ Halloween label

This other example Brianna wants to make her community so much more open and friendly, came up with this idea where she created so many Halloween related cliparts which were placed as part of the giveaways.
This is a great example of how to build community and have fun!

friendly halloween label
Make your community friendlier by getting to know each other

Share with us what is special about Halloween for you

Till next post!