St. Patrick’s Day Promotional Printing Ideas For Your Business or Restaurant
Saying that St. Patrick’s Day is one of the most enjoyable holidays around the country would certainly be an understatement. And if you look around in the weeks before the festival of green, you’ll see plenty of flyers and ads promoting upcoming St. Patty’s Day sales, postcard promoting Irish music and dance events and vinyl banners for upcoming parades.
According to statistics in Forbes, more than 33 million people celebrate St. Patrick’s Day each year in the USA, with no less than 13 million pints of beer consumed on March 17 annually.
In the parties, parades, and celebrations that are thrown for St. Patty’s Day each year, 82.5 percent of attendees decide to wear green. The rest of them often decide to wear green or shamrock themed memorabilia to honor Ireland, the cherished homeland of St. Patrick and ancestral homeland of so many Americans. What a great idea!
This adds up to $5.3 billion dollars of expenses with a $38 expense for the average partygoer.
That creates an opportunity for businesses to be a part of memorable events that not only serve as a great source of revenue generation but which also allow ample entertainment to a majority of their customer base.
As such, this allows their customers to associate their brand with positive memories, and the mutual values they share towards a strong business connection.
To make sure that you make the most out of this great opportunity while having some fun along the way, here are a few lucky ideas to making your own St. Patty’s Day party a success.
Spread the Cheer With Green Beer
One of the best ideas to help make it a lively St. Patty’s Day bash is also the simplest: serve green beer to the guests at your event to give your locale that ‘Irish pub’ feel.
While green beer is not originally from Ireland, this American brew has become a staple in St. Patrick Day celebrations in recent years. If your business wants to throw a fun party, then the inclusion of this vibrant drink is a must have.
Speaking of celebrations, announce yours with custom flyers. Color copies can be printed for pennies these days, and online printers like Color Copies USA can send you your flyers quickly via UPS or US Mail, so that you can get to work promoting your celebration or event.
If you own an Irish pub yourself, then it’s a good idea to make sure to utilize this drink to the fullest. On the other hand, even if you operate in a different business sector, you can sponsor a local pub as a part of your St. Patrick’s Day celebrations.
In either case, make sure you have some branding materials in hand. Pop-up banners, special menus, and flyers to go around the neighborhood would all work towards ensuring a great guest turnover.
Throw a St. Patrick’s Day Concert
Putting together a concert can take some work. But if you have an idea as to how to pull it off, then it can leave your customers with long-lasting and positive memories.
You don’t have to go all the way and spend a leprechaun’s weight in gold at this event. Instead, keep it simple with local and passionate artists while making the event more fun by serving of some of the best Guinness you can find.
Remember, you can also simply sponsor such an event and be a part of the celebrations without doing the heavy lifting.
Once again, pamphlets, flyers, and t-shirts could serve as great branding merchandise. Make sure to spend some amount there for ample exposure.
Plan and Host a Irish Dance Festival
Irish dancing festivals are yet another popular way to uphold the modern spirit of St. Patty’s Day.
Like concerts, these events can take some work as well. But when they are put together well, you get to have passionate guests and long term customers who would remember your special and unique brand. They will remember that you made the extra effort and that you were there to celebrate. There are likely a number of dance schools in your area. Just make a few inquiries to find out which feature Irish dancers and then your sure to get them interested in appearing at your vent. Don’t forget to promote the event with flyers, banners etc.
Sponsorship and branding would of course once again be at play. Whether you are arranging the event yourself or simply participating as a sponsor, ensure to use some nicely printed merchandise such as indoor posters, banners and signs to make the most out of the branding opportunity at hand.
Make Use of Branding Opportunities
If you are planning a St. Patty’s Day Concert or Irish Dancing Festival, you’ll want to choose an online printing company such as Color Copies USA that has sufficient experience with event promotions.
Providers such as Color Copies USA can take the heavy lifting of merchandising off of your hands, so you can focus on your event planning and core business activities instead. We have great ideas to help you promote on for your March 17 event, sale or promotion.
After all, the key of a successful St. Patty’s Day party is to focus on providing your customers with fun experiences while genuinely enjoying the event yourself.