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Sending Newsletters? Make them Professional

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Tips/Advice: Newletters

When it comes to making color copies, there are a number of pitfalls to avoid. This is especially true if printing newsletters in house and not using a printing company for this. Producing the newsletter can significantly save money, but if it is not done well, customers may find the job to be one that is unprofessional and can actually negatively affect customer loyalty and support.

The first tip is to keep the formatting and colors simple. When producing a newsletter on the computer, it is best to use basic colors and fonts. These simple colors will translate the best when printed. If using uncommon colors, these may show up on the paper as a totally different shade or hue.

The message needs to be simple and pertinent to the customer. If there is a lot of extra text, images, and pictures, the reader can get quickly bored with the information. They need to believe the information is relevant and they do not want to weed through a lot of text to get to the point.

It is usually best to avoid wild designs and bright colors. It is desirable to be able to reach the widest variety of people. This will sometimes mean that paper color and picture choice should be conservative. The only time that it is acceptable to go outside of this is when the marketing piece is targeted and the audience is well known.

With some common sense and patience, it is quite easy to produce a professional looking color brochure in house.

You can browse our website www.colorcopiesusa.com for more information on how to get an awesome retractable banner designed and printed for your business!

You are welcome to call us at 1-877-421-0668 or email us at info@colorcopiesusa.com

 

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Color Copies with discounts of 30% just by clicking this link Every Door Direct Mail Retail is a very convenient program created by the United States Postal Service (USPS) to allow retail companies to reach every door within certain area through inexpensive direct mail services Trifold brochures printed on 80# gloss text paper are a great way to promote your products and services. This picture shows an offer with no bleed
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