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Trends in the color copy and digital printing markets

With thousands of uses, here they are: Trends of use, quality and price.

Digital Printing and Color Copies

Digital printing and color copies offer unique solutions to help you stay connected with your customers and boost productivity.

Here are the key points:

  1. The variety and versatility in marketing products that can be achieved through color copies goes well beyond the "copy this original and make sure that it is not crooked" early technology.

  2. The components that interact to create phenomenal opportunities through digital printing and color copies are:

    • Hardware: Printing Presses
    • Software Intelligence: Data processing, database analysis, data merging, AI: Artificial intelligence
    • Network Data Communications

None of the above mentioned components is in itself the winning ticket to the million-dollar-draft, but it is the interaction of those three that wisely used, could become the answer to better economic retults for your business

Versatile Products

See what a variety and versatility in products made with the right combination of the above are available to you through digital printing and color copies:

  • Photo books. Not limited to 4x6”, but rather extended to custom designs where the images can merge one into the other creating a sense of flow that traditional photographic solutions cannot resolve.
  • Booklets (signatures with staples, square-fold and lay flat options)
  • Brochures
  • Posters up to 13"x19"
  • Postcards
  • Business cards
  • Manuals that get 3 hole punch, or gluing at the post-printing stage.
  • Proposals
  • Calendars
  • Newsletters
  • Trifold fliers
  • Z-fold inserts
  • Invitations for family or corporate events. Metallic stocks, specialty papers and post-printing processing such as die cutting, scoring, embossing, create nameless opportunities
  • Wedding invitations: Use color paper: Have your programs printed on color paper (to match your wedding colors). For example, color copies at 14 cents a sheet. To prepare 85 programs (6-by-9 size) with black and white print on color card stock, prices start as low as $18
  • Carbonless Forms: Most commonly 2 or 3 or 4 copies of the document, with numbering, or perforations
  • ID Cards such as student ID, membership and loyalty cards, reusable discount cards, inclusive of perforations, peel off or tear formats
  • Security Paper documents such as RX prescriptions. The use of paper that gets VOID watermarks if reproduced is of mandatory use in the health industry.

Unique use of Digital Printing, Computer Power and Data Processing

Transactions: In the transactional side (meaning for that mailers that report the status of an account, or presents a statement as examples) we see more “dynamic” documents being mailed: Along the objective information that a company is reporting to their customers, artificial intelligence is being used to better understand the patterns of behavior of their clients and exploit that knowledge trying to get more business to their companies and resolve more (known or hidden) needs of their customers.
So invoices, statements, order forms and many other documents get a new meaning and get greater attention from the reader.

Mailing Solutions: The strongest opportunity for you to make a strong impression with your prospective customers has to do with personalized mail communications. Known as Variable data printing, none of the products or service listed presents such difficult challenges. Transactional documents with personalized data are a few steps behind this concept.

Variable data printing take a whole new meaning because of the number of technologies required to make it work:

  • A good database is required
  • Database analysis and data crunching
  • Variable data printing capabilities
  • Mailing knowledge
  • Structured controls of the results of the campaigns.

As opposed to the cost of 30cents that an old-style campaign could cost, these variable data campaigns could cost up to one dollar a piece.

Static old-style campaigns would luckily get about 1% of response, while variable data campaigns that integrate print and web solutions could reach 30% or more.

Online printing services are made possible thanks to this combination of resources

The world of variable data is a world primarily of postcards, brochures, trifolds magazines, and other pieces that do not require envelopes Envelopes are not easy to personalize.
Why would you send a personalized piece inside an envelope that is not personalized?

Questions or comments?
info@colorcopiesusa.com
1-877-421-0668

 

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Commitment - On Time - Quality - Affordability -

Did your vendor's lack of commitment, late project completion or poor quality ever get you mad? We know that feeling... We have experienced that same frustration ourselves with a number of vendors and we hate it.

For this reason, our company is built on passion for our work, leading us to take control of our projects and allowing us to produce quality work.

Our deep belief is that our passion and commitment makes your job easier. It is no surprise that we are very effective in helping you achieve your goals

We know what you want from your marketing service provider.

Our goal is to make you smile!

The team at ColorCopiesUSA

Video: See how a builder of a $1.5MM boat promotes it with multi-page printed catalogs

What's Hip and Happening At ColorCopiesUSA?

October 2018:

We are working on a new website design. And much more content for you.

So many people call asking about the meaning of collate, that we decided to explain the concept in detail: What does Collate Mean is now a fully developed article. If you have any questions, let us know.

It's even smarter to order from us: Fast + Low Price + High Quality Standards.

Our Spring promotions are really unique.. Continued advertising and outreach are key to success in a slow economy. The companies that take different marketing actions report better results than those that merely await for customers to take action.

The power of a series of retractable banners. Read the full article about how powerful retractable banners are.

About Color Copies USA

We are experts in digital color printing and color copies. Our best technology produces your best copies. We also offer on-demand color copy printing of digital multi-page-newsletters, brochures, business cards, leaflets and sales material.

As a direct mailing house, we provide high quality direct mail programs including lists, mailers, personalized web pages and landing pages.

We have proudly been in business since 1972.

 


Customer Feedback

"Thank you. That's great and much appreciated. I'll spread the word you take care of your customers!"
Ran W.

"The cards look terrific. Thank you for the quick and professional service."
Richard H.

"They got here on time and LOOKED FANTASTIC. You guys did a wonderful job. I will definitely be in touch with more color copy needs (perhaps with a bit more leeway this time). I have a similar "stacked sheet" job for Christian Archives that will go out to maybe 350 people, so that will head your way by mid-May. Thanks again, these are great."

Julie M. Clark
Christian Archives
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© Copyright 2009-2014 Mark V Press and ColorCopiesUSA.com All Rights Reserved - For more information about, color copies or any other of our color printing products, feel free to Contact Us: 1-877-421-0668 - Address: 140 NE 32nd Court, Oakland Park, FL 33334