It’s International ‘Update Your Resume’ Month!

You're Hired

Did you know that September is National Update Your Resume Month? And the timing couldn’t be BETTER. The national employment outlook for the fourth quarter of 2019 remains positive at +20%, with the rate of hiring intentions exceeding 2018’s Q4 rate by 1%, according to the ManpowerGroup Employment Outlook Survey. You may want to update your resume!

So, what are you waiting for? It’s time to brush up on the new happenings and print black and white copies of your sparkling new resume – one that’s sure to get results IF you follow these helpful tips. Employers are looking for people with your qualities and capabilities! We’re sure your not a resume printing specialist – so that’s why we put this blog together for you – read on!

While there is a huge demand for employees, quite a bit can change over twelve months. Keeping up to date with your credentials can be most useful to you on your job hunt. Make sure you have at least 20 printouts of your resume on high quality paper at all times, just in case.

Even if you aren’t in the process of looking for a new job currently, adding to your skillset in a document is never a bad idea! It keeps you on track so you can visibly see how much you have grown in your area of expertise.

Types of Resumes

You have a few selections here when it comes to choosing what kind of resume works best for your skillset. There are also a number of variables involved in resume printing. Let’s go over each so you can choose the most appropriate to create and print!

  • Chronological Resumes: Probably the most popular type of resume printed, chronological resumes list your work history with the most recent employment listed first. It typically includes an objective so a potential employer can get a look at what you’re aiming to achieve.
  • Functional Resumes: A functional resume casts a primary focus on what your skills and work experience reflect.
  • Combination Resumes: Combination resumes are separated into two sections. One focuses on your skills and achievements and the other focuses on your work history.
  • Targeted Resume: A targeted resume is written to appeal to a specific employer that you want a job with specifically. It is tailored to show your skills for a particular position.

Printing Resume Black and White

Are Resumes Really That Important?

A resume speaks volumes about you. Not only does it set the tone, showing your personality and professionalism, but it is also a snapshot of your value as a potential employee. You can guess according to that information, it is quite important!

According to our history of using resumes, they were used as early as 1482 and by the 1950s they became a requirement. This is for good reason.

They are an easy way for an employer to read over what you have accomplished to decide whether either of you make a good match. If so, they have pinpointed your potential and will then proceed with an interview.

Print Resume Perfection

Once you have your resume in tip-top shape, you will want to print it out professionally on the proper type of paper to make sure it looks as fantastic as you are.

You’ll especially need a printed version of your resume if you are attending a job fair or meeting with the employer in person. Make sure to use resume paper in printing your resume for best results. Resume paper is used specifically for this purpose. Color Copies USA has all the most popular types. The ‘weight’ of your paper is also important, as is the color.

Yes, there are alot of variables involved. White paper vs. cream or ivory? Plain or laid paper? 20 lbs vs. 24 lbs vs. 32lbs resume paper?

Don’t worry, resume printing advice is only a phone call away! To print a professional, attractive resume, there are plenty of online printing services to choose from, but Color Copies USA has been printing resumes online for customers around the USA since the 1970’s! They can create a color-rich, hearty resume that will captivate visually.

This way, not only will you have a digital copy saved for online reference, you will have a neatly printed copy to hand out as well! So call Color Copies USA today and speak to a resume printing advisor – (877) 421-0668…they’ll be glad to help.

September is almost over! National Update Your Resume Month is the best time to update and print  your resume the way you want so you can catch the eye of your dream employer and attain the position you deserve!

Eye Popping Ideas for Your Labor Day Event or Sale!

Color Copies, USA National Printing: Making ALL Colors Turn $Green$

Who’s working on your Labor Day event planning for 2019? Will you relax while your competent team develops a dynamic Labor Day campaign for your sale, outreach or event? Or are you more of the DIY type ( by choice…or necessity? )

If you need help ‘getting it all together’ for your Labor Day event marketing, let the friendly marketing gurus here at Color Copies USA help you dream up your concept and print it for you – quickly and affordably.

Labor Day Auto or Truck Sale to Promote?

Of course Labor Day is not only synonymous with the telethon, it’s also synonymous with gigantic car promotions of course ! Draw in tons of customers hoping to cash in on the best deals for automobiles, trucks, RVs, even jet skis or boats. Tons of people are looking for Labor Day Sales as the fiscal year nears its end. You can post the essence of your offers in creative fonts on your Labor Day feather banner or vinyl banner. Let your sales team leverage the power of printing to easily and quickly display information, such as the event dates, percentages, cash back, gas cards, free delivery, warranties, and other incentives on your Labor Day signs and event banners.

Health Fairs and Healthcare Events

Are you a medical care provider? Labor Day event planning is a good way for health and dental care providers to announce and provide free screenings. Think about it. How many countless times have your patients reported that they meant to take advantage of such an offer but totally forgot about it on the very day?

Vinyl banners,  pop up ( retractable ) banners, copies and flyers can all be used creatively to promote Labor Day events and health care initiatives.

Did you know August is Children’s Eye Health and Safety Month? It’s also National Breastfeeding Month, National Immunization Awareness Month  andPsoriasis Awareness Month. Labor Day is a fantastic time to spread your message and reach your outreach goals through the creation of dynamic print marketing pieces that bring these National Health Days top of mind to new and current patients.

You will want to include a good range of tools for each campaign. For instance, glossy cards, 12-ft feather banners, and mugs that remind folk of the date, time, and location every time they sip their coffee.

Labor Day Garage Sale to Promote?

Planning a Labor Day garage sale event? Get the word out and get your neighbors together by handing out engaging flyers to them now. Then post a big vinyl banner at your garage announcing your garage spectacular a few days before the event and helping people find the location on the day of the event. You can even promote highlights your sale like that big screen TV or recliner – and if you promise some hot dogs, burgers or drinks on your flyer – you’re sure to attract more buyers. 

Labor Day Furniture, Mattress or Other Retail Sale?

Labor Day weekend is one of the most popular times of the year for families to go out and spend some money on items they have been putting off in the new year…looking to scoop up ‘end of summer’ savings. From washers and dryers to school supplies, mattresses to grills, it’s a fantastic time for you to promote your sale.

Window posters are a necessity for promoting your ‘On Sale’ items with catchy phrases like ‘End of Summer Madness’, ‘Back to School SPECIALS’ and 49% Off EVERYTHING!!

Promote your retail store or sidewalk sale on your Instagram or Google My Business page with a countdown to sale day. A window display with eye popping posters https://colorprinting.colorcopiesusa.com/product/posters is a great way to draw attention to your shop window.

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Labor Day Event Sales Competitions

Are you holding any friendly competitions at your sales company? You can challenge each team to design the best ads and develop the best sales incentive campaigns. Then you can gauge which would do best in terms of a Labor Day event banner and then tally the results. The banner / concept that earned the most response from passers by and new customers gets the reward! All of you will have fun determining whose team completed the greatest number of sales over the Labor Day weekend. You can goad your customers to join in on the fray by casting their vote for the banner that drew their attention most.

T Shirts Are Still a Great Way to Get the Word Out!

You still have time to order t-shirts to announce your company’s event or continued growth, to wear collectively at  family or class reunions, and to provide to your faithful clientele as a thank you for their business. Color Copies USA offers swift and accurate fulfillment and delivery of custom t shirts country wide.

Black and White Copies for a Hint of Nostalgia

Black and white copies can be pleasantly nostalgic. There’s a place for that in some ad campaigns. They can also be surprisingly CHEAP! However, marketing studies show that buyers are more apt to be moved by color; the more vibrant, the better. You will find that at Color Copies USA, we offer an unending combination of invigorating colors that present nicely on all of our advertising tools. From our full-color feather banners to our direct mail flyers to our famous color copies service, your announcements will pop for maximum recognition of your Labor Day event planning.

So let Color Copies USA help you promote and print your Labor Day event marketing materials so you can sit back and enjoy all the colors in the rainbow turning green!

Color Copies, USA:  Making  ALL  Colors  Turn  $Green$

Who’s working on your Labor Day event planning for 2019? Will you relax while your competent team develops a plethora of Labor Day printing ideas? How does completing some DIY projects sound? Perhaps you are the grill master for the family barbecue. Whichever it is, contact Color Copies USA. We will help you get the word out. You can visit us online at our website of the same name, as one word, then dot com. You and your team, whether it is a business or family group, will find the perfect print herald in our array of durable and intense marketing tools.

Get your neighbors together to help you with your yardwork or organizing your garage. Hand out flyers to them now. Then post your banner announcement a few days before the event. You can remind them of your promise of food and drinks for their labor by including images on your feather banner. You can also make sure that everyone attending your family reunion will see the banner marking the correct area of the public park where you’re setting up the spread.

Draw in tons of customers hoping to cash in on the best deals for automobiles, RVs, storage sheds, and tree saplings as the fiscal year nears its end. You can post the essence of your terms right on our Labor Day banners. Your sales team can easily and quickly display information, such as, dates, percentages, cash back, gas cards, free delivery, warranties, and other incentives at the best angles using our Labor Day banners.

Are you holding any friendly competition at your sales company? You can challenge each team to design the best ads and develop the best sales incentive campaigns. Then you can gauge the Labor Day banners that earned the most response from passers-by that become customers. All of you will have fun determining whose team completed the greatest number of sales over the Labor Day weekend. You can goad your customers to join in on the fray by casting their vote for the banner that drew their attention most definitively.

Labor Day event planning is a good way for health and dental care providers to announce and provide free screenings. Think about it. How many countless times have your patients reported that they meant to take advantage of such an offer but totally forgot about it on the very day? You can avoid that loss of connection by logging onto our website and selecting the best promotional materials to meet your outreach goals. Ask our marketing pofessionals for Labor Day printing ideas. You will want to include a good range of tools for each campaign. For instance, select 4X6, glossy cards, 12-ft feather banners, and mugs that remind folk of the date, time, and location every time they sip their coffee.

You can also still order our t-shirts to announce your company’s continued growth, to wear collectively for the family or class reunion, and to provide to your faithful clientele as a thank you for their business. <a href=”https://www.colorcopiesusa.com/blog/”>Color Copies USA</a> offers swift and accurate fulfillment and delivery.

Black and white copies can be pleasantly nostalgic. There’s a place for that in some ad campaigns. However, marketing studies show that buyers are more apt to be moved by color; the more vibrant, the better. You will find that at Color Copies USA, we offer an unending combination of invigorating colors that present nicely on all of our advertising tools. From our full-color feather banners to our direct mail flyers, your announcements will pop for maximum recognition of your Labor Day event planning.                      

Color Copies, USA: Making ALL Colors Turn $Green$

Who’s working on your Labor Day event planning for 2019? Will you relax while your competent team develops a plethora of Labor Day printing ideas? How does completing some DIY projects sound? Perhaps you are the grill master for the family barbecue. Whichever it is, contact Color Copies USA. We will help you get the word out. You can visit us online at our website of the same name, as one word, then dot com. You and your team, whether it is a business or family group, will find the perfect print herald in our array of durable and intense marketing tools.

Get your neighbors together to help you with your yardwork or organizing your garage. Hand out flyers to them now. Then post your banner announcement a few days before the event. You can remind them of your promise of food and drinks for their labor by including images on your feather banner. You can also make sure that everyone attending your family reunion will see the banner marking the correct area of the public park where you’re setting up the spread.

Draw in tons of customers hoping to cash in on the best deals for automobiles, RVs, storage sheds, and tree saplings as the fiscal year nears its end. You can post the essence of your terms right on our Labor Day banners. Your sales team can easily and quickly display information, such as, dates, percentages, cash back, gas cards, free delivery, warranties, and other incentives at the best angles using our Labor Day banners.

Are you holding any friendly competition at your sales company? You can challenge each team to design the best ads and develop the best sales incentive campaigns. Then you can gauge the Labor Day banners that earned the most response from passers-by that become customers. All of you will have fun determining whose team completed the greatest number of sales over the Labor Day weekend. You can goad your customers to join in on the fray by casting their vote for the banner that drew their attention most definitively.

Labor Day event planning is a good way for health and dental care providers to announce and provide free screenings. Think about it. How many countless times have your patients reported that they meant to take advantage of such an offer but totally forgot about it on the very day? You can avoid that loss of connection by logging onto our website and selecting the best promotional materials to meet your outreach goals. Ask our marketing pofessionals for Labor Day printing ideas. You will want to include a good range of tools for each campaign. For instance, select 4X6, glossy cards, 12-ft feather banners, and mugs that remind folk of the date, time, and location every time they sip their coffee.

You can also still order our t-shirts to announce your company’s continued growth, to wear collectively for the family or class reunion, and to provide to your faithful clientele as a thank you for their business. Color Copies USA offers swift and accurate fulfillment and delivery.

Black and white copies can be pleasantly nostalgic. There’s a place for that in some ad campaigns. However, marketing studies show that buyers are more apt to be moved by color; the more vibrant, the better. You will find that at Color Copies USA, we offer an unending combination of invigorating colors that present nicely on all of our advertising tools. From our full-color feather banners to our direct mail flyers, your announcements will pop for maximum recognition of your Labor Day event planning.

Memorial Day is Coming – Printing Ideas for Memorial Day Sales and Events

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5 Printing Ideas for Memorial Day Sales and Events

Running a Memorial Day sale, promotion, or event is a great way to build your business’s brand while participating in honoring the tradition. Let’s look at 5 ways businesses can promote their Memorial Day sales.

  1. Window banners

The most important key performance indicator for a brick and mortar business is the number of customers that come through the door. Increasing customer inflow can be achieved in a variety of ways, but an effective window banner will make customers act like moths to a flame. Mattress companies, known for having Memorial Day sales, use banners in their windows to raise interest. Your window banner needs to be attractive enough to catch the attention of passersby, yet convey a succinct and potent message that will stick with them.
Memorial-Day-sale

  1. Popup banners

Pop up banners have a similar effect to window banners, but have the added benefit of placement outdoors or in a key area within your store. Some popup banners can move with the wind, thus providing eye-catching motion. Car dealers use a type of pop up banners called feather signs as well, and you can too, regardless of the type of business. Get your message across to people that will be driving by your establishment in the days leading up to Memorial Day.

  1. T-shirts

T-shirts are a mainstay in the promotion department. You can stick out by creating shirts that are tied to the Memorial Day theme. Bonus tip: Create a shirt design that someone would want to wear beyond the holiday; a shirt that isn’t too salesy or promotional in nature. A t-shirt that people will continue to wear after Memorial Day will be a walking, living, breathing advertisement for your business for days and months to come. Feel free to use just enough humor or creativity to make a shirt that will match the qualities you want your brand to convey.

  1. Mugs

Mugs, similar to t-shirts, are something that people can hold onto for a long time. The right design can make your mug a favorite for your visitors. Perhaps they will choose to take your mug along to work with them in the morning, filled with their favorite coffee. How about a juice cup for people that either don’t drink coffee or would prefer to have the alternative?

  1. Menus or catalogs

If you own a restaurant, a custom Memorial Day menu can create interest in your establishment. Special pricing and unique menu offerings can draw patrons that will be looking to spend time with their friends and loved ones on the 27th. If you would like to get more out of the menus, create a week-long special menu that focuses on the holiday. Coupled with some advertising, you can draw patrons and use other promotional materials to generate repeat customers.

Memorial Day is an important holiday for the history of our country. Participate in the festivities by showing your target market that you share in the commemoration while putting your best foot forward. Attract customers by giving them something that will place your business at the forefront of their mind.

3 Tips for Using the Power of Printing to Raise Your Easter Event Level

Easter-Egg-Hunt-Flyer-2018

From Special Easter Services to Classic Easter Egg Hunts, Leverage Online Printing to Reach Your Audience

Easter is an exciting time of the year across the US. The weather is warming up and Easter time brings people together to build memories and learn more about Easter. As a church, this is an incredible opportunity to serve your community and congregation together in this celebration of this special day. Here are four tips to reach your community for Easter.

Easter Egg Hunt

An Easter Egg hunt brings childhood memories to the adults and excitement to the kids. Nostalgia and the thrill of hunting eggs together makes a fun time for everyone. A professionally printed banner can show people where the Easter egg hunt will be located and will provide a visual for all to see. At Color Copies USA, we can quickly print a vinyl banner that is durable and can be used more than once for the occasion. Find more about our banners at: https://colorprinting.colorcopiesusa.com/product/banners

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Location, Location, Location

One of the most frustrating things when visiting a new church is knowing where to go. Creative uses of retractable banners and signs will help visitors and members alike know where they are and where to go. Retractable banners can be set up on a floor or table and retract for easy storage. Signs can point people to key areas of your church such as the main auditorium and classrooms. Posters are also an easy way to communicate information to attendees in a visually pleasing manner. Find out more about our retractable banners and posters.

Easter Musical or Play

Holding an Easter musical or play is a fun way to involve kids and teenagers to bring the story of Easter to life. This may bring in parents and grandparents who would not otherwise attend church and gives you an opportunity to share the story of Easter with them. A good way to get information into the hand of attendees is to use a professionally printed brochure. Brochures are an effective way to present information about the event as well as show more information about the services and classes your church offers throughout the year. It is also a good way to highlight key events coming up in the future. Our color brochures are eye-catching and are made with higher quality paper than flyers, prompting people to read and keep them. This results in your information being in the hands of attendees longer. Find out more about our brochure printing here: https://colorcopiesusa.com/color-brochures-and-sales-sheets.html

egg hunt flyer
Easter Promotional Items

Giving your Easter attendees something to remember the day (and your church) will extend the reach of your church past just Easter day. A promotional item can range from t-shirts to pens and many other items. Color Copies USA has a wide variety of promotional items to meet your interests and budget. Putting your church name on an item will help attendees remember the special day as well as your church. That way, later in the year, other ways you reach out to your community will make a closer connection to those people. Not only t-shirts and pens, we also offer bags, hats, cups and more. We offer several catalogs of promotional items to meet your needs.

A little planning and professionally printed material will provide a welcoming and memorable experience to attendees while you convey the message of Easter to others.

Lucky Ideas for Making St. Patty’s Day Event a Rousing Success!

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St. Patrick’s Day Promotional Printing Ideas For Your Business or Restaurant

Saying that St. Patrick’s Day is one of the most enjoyable holidays around the country would certainly be an understatement. And if you look around in the weeks before the festival of green, you’ll see plenty of flyers and ads promoting upcoming St. Patty’s Day sales, postcard promoting Irish music and dance events and vinyl banners for upcoming parades.

According to statistics in Forbes, more than 33 million people celebrate St. Patrick’s Day each year in the USA, with no less than 13 million pints of beer consumed on March 17 annually.

In the parties, parades, and celebrations that are thrown for St. Patty’s Day each year, 82.5 percent of attendees decide to wear green. The rest of them often decide to wear green or shamrock themed memorabilia to honor Ireland, the cherished homeland of St. Patrick and ancestral homeland of so many Americans. What a great idea!

This adds up to $5.3 billion dollars of expenses with a $38 expense for the average partygoer.

That creates an opportunity for businesses to be a part of memorable events that not only serve as a great source of revenue generation but which also allow ample entertainment to a majority of their customer base.

As such, this allows their customers to associate their brand with positive memories, and the mutual values they share towards a strong business connection.

To make sure that you make the most out of this great opportunity while having some fun along the way, here are a few lucky ideas to making your own St. Patty’s Day party a success.

st pattys day banner

Spread the Cheer With Green Beer

One of the best ideas to help make it a lively St. Patty’s Day bash is also the simplest: serve green beer to  the guests at your event to give your locale that ‘Irish pub’ feel.

While green beer is not originally from Ireland, this American brew has become a staple in St. Patrick Day celebrations in recent years. If your business wants to throw a fun party, then the inclusion of this vibrant drink is a must have.

Speaking of celebrations, announce yours with custom flyers. Color copies can be printed for pennies these days, and online printers like Color Copies USA can send you your flyers quickly via UPS or US Mail, so that you can get to work promoting your celebration or event.

If you own an Irish pub yourself, then it’s a good idea to make sure to utilize this drink to the fullest. On the other hand, even if you operate in a different business sector, you can sponsor a local pub as a part of your St. Patrick’s Day celebrations.

In either case, make sure you have some branding materials in hand. Pop-up banners, special menus, and flyers to go around the neighborhood would all work towards ensuring a great guest turnover.

Throw a St. Patrick’s Day Concert

Putting together a concert can take some work. But if you have an idea as to how to pull it off, then it can leave your customers with long-lasting and positive memories.

You don’t have to go all the way and spend a leprechaun’s weight in gold at this event. Instead, keep it simple with local and passionate artists while making the event more fun by serving of some of the best Guinness you can find.

Remember, you can also simply sponsor such an event and be a part of the celebrations without doing the heavy lifting.

Once again, pamphlets, flyers, and t-shirts could serve as great branding merchandise. Make sure to spend some amount there for ample exposure.

Plan and Host a Irish Dance Festival

Irish dancing festivals are yet another popular way to uphold the modern spirit of St. Patty’s Day.

Like concerts, these events can take some work as well. But when they are put together well, you get to have passionate guests and long term customers who would remember your special and unique brand. They will remember that you made the extra effort and that you were there to celebrate. There are likely a number of dance schools in your area. Just make a few inquiries to find out which feature Irish dancers and then your sure to get them interested in appearing at your vent. Don’t forget to promote the event with flyers, banners etc.

Sponsorship and branding would of course once again be at play. Whether you are arranging the event yourself or simply participating as a sponsor, ensure to use some nicely printed merchandise such as indoor posters, banners and signs to make the most out of the branding opportunity at hand.

Make Use of Branding Opportunities

If you are planning a St. Patty’s Day Concert or Irish Dancing Festival, you’ll want to choose an online printing company such as Color Copies USA that has sufficient experience with event promotions.

Providers such as Color Copies USA can take the heavy lifting of merchandising off of your hands, so you can focus on your event planning and core business activities instead. We have great ideas to help you promote on for your March 17 event, sale or promotion.

After all, the key of a successful St. Patty’s Day party is to focus on providing your customers with fun experiences while genuinely enjoying the event yourself.

How to Market My New Business in 2019 by Using Online Printing

Online Printing Can Help You Reach Your Goals

roll up banner sign by color copies usaCongratulations, you have taken the leap and started your own business! It’s a big step and an accomplishment you should be proud of. Now that you’ve set up your new company, you are likely wondering how to effectively market it. Most modern business marketing advice revolves around digital marketing methods such as having a good website. profiles on major social media platforms. search engine optimization and content marketing. While these are important, they cannot wholly replace the value of printed materials in marketing.

Some businesses, for example, may primarily operate locally and have little need for digital marketing efforts. Even if your business is wholly online, there are still benefits to using printed marketing materials. The following is an in-depth guide for how to market your new business in 2019 by using printing like that available here at ColorCopiesUSA.com.

Direct Mail

For certain types of businesses, direct mail can be an invaluable way to gain the attention of clients. This is especially true for small businesses like doctor’s offices and storefronts that don’t do much business outside of a local community. Direct mailings can remind customers that your business is still there if they haven’t come in a while, promote sales and discounts, advertise that your new business has opened and more. It is a good way to reach people who may not spend a lot of time online, such as older demographics, if your business caters to them. There are a lot of possibilities with direct mail you can discover by getting some printed and seeing for yourself.

Business Cards

Most professionals are well-served by having a business card they can hand out to people at events or in passing. This is especially true if you are a freelancer or even run an online business. A business card is a great way to encourage people you meet in real life to check out your website and the products or services you provide online. Business cards also provide contact information so people can contact you later with questions, commissions or other requests.

Storefront Signs

If you run a physical store or office, color banners and signage are practically a necessity. They can serve to advertise your business from the windows to catch the eyes of passerby and convince them to come inside and shop. This is helpful because these signs immediately let customers know what you sell and the type of business you are. They can advertise promotions or sales that may be going on at the moment. Retractable banners and indoor posters can also serve to make the inside of your store or office more vibrant.

Promotional Items

Your printed logo, the name of your business or a clever saying printed on promotional items is another great way printing can promote your business. T-shirts, for example, can be worn by your employees at events and sold to your customers to spread the word about your business. They are also helpful for branding and team-building efforts among your employees.

Other Types Of Signs

Billboards, flyers posted around town and other types of physical signage are very effective at drawing attention to your new business and will continue to be popular in 2019. Car signs, including magnets carried by Color Copies USA, are also a great idea. They serve as a moving advertisement for your business just while driving around town. They are especially useful if your operation goes to individual homes, such as if you run a cleaning business or a dog training service.

Printed materials are still very relevant in advertising your new business…even in 2019. They be used in any number of ways to help get your new business of the ground and experience growth. Choose an online printing company experienced in working with many different types of industries to successfully promote and grow your new business.

Tips for Thanksgiving Day Event, Catering, or Sales Promotions

If the last few years are anything to go by, the upcoming Thanksgiving Holiday should prove to be an exceptional season for many eateries across the motherland. According to a report released by the National Restaurant Association, close to eighty million Americans will be dining out or requesting take-out meals on Black Friday and Thanksgiving; and this is a number that is expected to continue rising in the next few years.

For many entrepreneurs in the service industry, the Thanksgiving craze tends to be a two-edged sword. The increased business is certainly welcome, but striking the proper balance between marketing and ensuring that they are properly staffed often ends-up being more challenging than initially anticipated.
The following are quick tips to help you prepare for this holiday:

1. Offer a Regular Dinner or Holiday Dinner Package

By now you already know that the holidays are a busy season. Many homeowners do not have enough time on their hands to prepare any decent family meal. In addition, many locations across the country are experiencing snowy and cold weather; a factor that makes it hard, if not impossible to get to the local mall to do some last minute shopping. And given that this is a time when most families host friends and colleagues, it means that most homes now have more mouths to feed than is normally the case.

Fortunately for your clientele, you can try and simplify their lives by providing them with recently prepared meals. Provide meal packages that can be delivered to the customer’s doors or that can easily be picked by the customers on their way home from their places of work.

You can choose to provide the clients with two sets of packages: for instance, you can have a standard dinner that can feed between four and five people, as well as a holiday dinner. The latter should comprise of festive Thanksgiving food items like pies for dessert, roasted chicken or ham, fresh rolls, salads, and veggies.

Limiting the number of available options means that you can easily stock these items in advance, and then easily combine them for each new order placed by a client.

2. Organize a Thanksgiving Holiday Kick-off Get-together

There is no better way to usher in the holidays than to host a party that can also be used as an avenue to promote your restaurant. You will not have to go overboard with the party preparations as the best and most memorable parties are those that have happy attendees and well thought-out themes.

The one thing you need to do is ensure that no one leaves your holiday party without a holiday promotions calendar. You can also partner with another business, like Color Copies USA to print gifts and prizes to be handed to all the attendees. This can include but are not limited to:

  • Door hangers
  • Promotional items, e.g., t-shirts, caps, and mugs with the name of your restaurant boldly imprinted on the item
  • Banners
  • CDs/DVDs of the party
  • Retractable banners
  • Color brochures

This particular strategy is ideal for eateries that are looking to create an email marketing list that they can use to communicate with potential and existing clients. Many party attendees will be more than willing to provide you with their email addresses in exchange for a gift item.

3. Provide Retail Relief

A recent survey conducted by the National Retail Foundation indicates that close to sixty-nine percent of Americans will go shopping at some point between Thanksgiving and Cyber Monday, with Black Friday being the busiest of the five-day holiday period.

This is a day when more than 115 million people across the country will leave their homes to participate in the holiday madness. Given that they will naturally have the day off from their usual work-related activities, you can provide them with lunch specials to help them relax after queuing for long periods.

Conclusion

As your restaurant teams start making preparations for this holiday, ColorCopiesUSA recommends that you also share these special events and promotions via your email marketing lists, company website, and social media accounts.

Terrifyingly Creative Halloween Event Promo Ideas

With the holiday season just around the corner, you may be wondering what kind of things you can do to make your Halloween party the best it can be. If you are a retailer, you are racking your brain thinking of ways to attract Halloweens to your Halloween sale or special event. Here are some terrifyingly simple ways you can make your October 31 eerily successful.

Invitation cards

Of course, step one is to let everybody know that there’s a something to be celebrated in the first place. If you’re throwing a party, have a Photoshop savvy friend help you design invitations with any Halloween motifs you like. Then print the invitations out and send them to as many people as you can. The more the merrier.

We also have SPECIAL personalized Halloween card printing available. These cards are printing on thick cover stock and folded and are personalized with your own images and message. Perfect for your special event or business promo mailer.

Party Favors / Logo Promo

Print out an interesting design on a small paper bag and fill it with all of the office supplies that you’ve stolen from your coworkers over the years. Or, more in line with the spirit of this holiday, you can fill them with candy and other goodies. For those who lack a sweet tooth, consider filling these bags with coffee or something else they might like. Your imagination is the limit here. You can also try giving out advertising logo promo / ad specialities like these.

Mailers

Here’s one for the small business owners out there. The holidays always put people in a good mood, and if you let them know that you’re in on their excitement, they’ll be inclined to pay you a visit. Just let them know you’re celebrating too with a well-designed direct mailer. Don’t forget to print other Halloween themed promotional materials like banners and signs for your storefront. Speaking of which…

With all the ways that you can celebrate the ‘rousing of the spirits’, you may be at a loss as to how to ‘display’ your appreciation for their macabre charm. Here we’ll lay out a few intriguing ideas relating to using banners and signs so that your party will have your guests screaming. If you’re working on Halloween this year, don’t worry. These ideas can be put to use in professional environments as well; feel free to use them as promotional ideas. Anything that gets people in the spirit will help no matter the occasion.

Banners

This is the ultimate in celebratory print materials. What better way to commemorate the passing of a season than with your message strung end-to-end across your living room? Of course, this is also a great way to promote your business. Especially if you run a Halloween outlet of some kind, selling costumes and so on, one of these will be a necessity.

So there you have it. There are many more ideas to be explored besides these as you plan for the holidays. In any case, don’t forget to celebrate somehow. Your imagination is the limit, but here are a few more ideas in brief to close things out:

  • Fliers with Halloween-themed promotional materials
  • Themed door hangers
  • Special menus or drink lists

If you need help preparing for your special Halloween party or event, don’t be scared! Just pick up the phone and rely on the friendly printers who care – Color Copies USA – we’re ready to make your Halloween promotions a success!

Call us at 877-421-0668 to place your order early before the holiday rush begins!

Happy HALLOWEEN!

An Overview of Today’s Printing Press Technology

There are so many technological advances in the world of printing these days, from 3D printing, from new innovations in digital printing, from nanographic printing to the explosion of online printing companies like ColorCopiesUSA, the industry is as viable as ever.

Initially however, the printing process was very tedious and time consuming. With the invention of movable parts, printing machines revolutionized the printing process. It facilitated faster and better printing which helped to spread knowledge and education around the world. Nowadays, the printing process has improved considerably due to technological advancement. Mass publications are made within a short time while still maintaining quality. Here are some of the common printing techniques used today.

Offset Lithography

It is one of the commonly used techniques in the printing industry. In this process, the content to be printed is contained on a printing plate. The plate has been designed to hold ink only on the part that contains the content. The inked part is transferred/offset to a rubber blanket and then on a printing surface. Modern offset printing machine uses computer systems to enhance quality. It is used to print any flat surface such as papers, plastic, etc. The most significant benefit of this technique is that it is cost effective and produces high-quality content. However, omissions cannot be corrected once the plates are set.

Flexography

Flexography is a commonly used printing technique used to customize content at rapid speeds. It is closely related to the traditional letterpress printing and is used in almost any type of surface. This technique utilizes flexible photopolymer printing plates that are attached on rotating cylinders. The plates are slightly raised and rotate at high speed to transfer the content on the printing surface. Flexography was extensively used in the 20th century in food packaging.

Digital Printing

Recently, digital printing has become popular due to the advancement of technology. The technique involves transferring content from a digital device to a printing surface. Unlike other traditional methods such as lithography, printing plates in digital printing are not regularly replaced. This significantly reduces the printing turnaround time and cost.

Digital printing allows for an amazing amount of variation and originality.  For instance, wide format printers of up to 98″ width allow small businesses to print their output to heretofore unimagined sizes. Vinyl banner printing allows for production of vinyl banners up to 8 feet wide and up to 30 feet long. UV curable flatbed machines allow for printing directly on many surfaces from styrene to foamcore.

Inkjet and xerography are the most popular digital printing methods.

  • Inkjet –  It is a printing process that involves recreation of digital content by propelling small droplets of ink on a surface. Inkjet printers come in small, inexpensive devices and professional machines used on a range of surfaces such as papers, plastic, canvas, etc. The idea of inkjet printing was conceptualized in the 20th century but advanced extensively due to the development of computer technology.
  • Xerography –  Also referred to as electrostatic imaging, it is a printing technique based on electrostatic charges. The concept was invented and patented in the mid 20th century by Chester Carlson. An electrical charge is evenly distributed on a metal cylinder known as the drum to attract toner particles that are then transferred to the printing surface. Depending on the printing surface used, Xerography provides archival durability.

Gravure

Also known as rotogravure, it is a rotary printing technique where the content to be printed is engraved on a cylinder. Through high speed, the cylinder transfers the content on the printing surface. The method is mainly used in large volume works such as newspapers.

Here at the start of the 21st century, with new electronic printing methods emerging, there has never been a better time to explore the unlimited options that print technology brings you and your business.

How to Prepare Your Files for Successful Printing

Get Your Printed Pieces Back Without Errors
You’ve spent all day – sometimes days or even weeks working on your project and when it comes back from the printer it doesn’t look like you expected it to. Sound familiar? It happens more often than you might think. In this blog post about preparing your files for successful printing we’ll cover are some easy steps you can take relating to CMYK, bleed and fonts for example ( see below ) to prevent printing problems from happening. Let us take you through some troubleshooting basics to ensure your next printing project turns out as great as you expected.

Color is Everything – CMYK

Let’s start off with color. We will use one of two processes to print your project – Full Color or Spot Color. Full Color presses use the CMYK process to create the final printed project while Spot Color uses just one ink color, the latter is mostly used when printing black ink on an envelope or something similar. More than likely your print job will need to be saved on your computer in the CMYK format. RGB color format is for use on a monitor only and the color will vary quite a bit if you save your art in RGB instead of CMYK mode, almost guaranteeing you will see a different color between what you made on your computer and the final printed piece. No matter what program you use to create your project, you should be able to easily change the color mode to CMYK. Most often it is in the Preferences section.

Color Tip: To ensure the black text in your file prints out dark instead of washed out gray, make the CMYK profile of your text 60 C 40 M 40 Y 100 K

What Do You Mean it Has to Bleed?

Bleed is a term that is used when your art has to print to the edge of the paper. In order to make this happen, we have to print the job on a larger size sheet then trim it down to the finished size. That means your art has to extend beyond the finished piece so we can trim off the excess. Adding .25 inches to the overall size of your project will ensure we can make that happen. For example: If your finished piece is 8.5”x11”, the file you send us should be 8.75’x11.25’ with the part of art going to the edge actually extending out to this new bleed area. Don’t forget to make any essential information like text stays within the finished size. A safe practice is to make sure text never gets within .25’ of the finished edge.

Why Did My Font Change?

The font you used to typeset your project might not be a font we have on our computer. Sometimes this causes the program to use a default font to replace the one missing from our system. There are two easy ways to make sure this doesn’t happen. If you are using Illustrator or a similar program, select your text and choose “Create Outlines”. If you are using Photoshop, flatten the artwork before saving. Just make sure you save the original project under a different name as both of these methods makes it so you cannot edit the text any longer.

PDF is the Way to Go

To help ensure you get a printed piece that looks correct, the file format you send should always be a PDF File. This is a universally accepted format that embeds more information into the file than most other files. Never send a file that needs to printed in the native software format i.e.; Word, Excel, Pagemaker, etc… No matter what program you use, you can save the art as a PDF.

Now that you have the basics of troubleshooting for printing problems before they happen – feel free to give us a call if you have any questions regarding print file preparation. We pride ourselves in producing high quality printing with complete customer satisfaction and would love to give you any advise to make sure that happens!