Digital color printing is becoming synonymous with Variable Data Printing (VDP). There's no doubt about it, VDP has become the focal point of income generation for companies looking for expansion. Waiting for your customers to notice you are there is no longer an option..
Variable Data Printing allows for printing customized marketing and advertising materials that can increase the response rates up to 30 times a comparable static piece.
Even smaller industries stopped asking about "the cost per piece" as a metric for success, and started to measure the ROI, return on investment, which is the right tool for decision making in marketing campaigns.
Short Run Vs Long Run
Digital Color Printing is flexible enough as to allow both long runs and extremely short runs. This technology is perfect to test the market even during the creative phase of a project