Here is some of what we experiences as well as some of our findings:

Let us share with you first what the mood at the trade show was, who attended and what did visitors do there.

Chicago is the home of the McCormick Convention center, probably the largest and better respected convention sites in US. The show's floor is the place to meet vendors, look at new products, learn about the latest software releases and much more.

The seminars and training sessions are the behind-the-scenes opportunity to learn from some of the most talented marketers and technology developers.

The Executive Outlook was the opening session the day before the show opened doors, and we were there.

The challenges for businesses are huge but simultaneously, great opportunities are there.

Hal Hinderliter from Hal Hinderliter Consulting Services talked about marketing beyond ink. Hinderliter will identify new marketing opportunities.

Using QR (short for Quick Response) barcodes, augmented reality and e-mail blasts, as well as examining e-books and other online tools make up the blend needed for successfully attracting customers in the current marketplace.

The fact that the largest world-wide manufacturers of traditional ink presses were not present at this exhibition speaks loudly about the
new winds coming to the business world.

 

 

Color copies, personalized documents, transactional reports and more require now a cross platform execution.

Equipment printing digital color run by sophisticated software create almost any document's printing possible. Each and every company such as yours has now access at affordable prices for marketing strategies that might have been far from reach of smaller organizations in the near past